Social Media Coordinator

Abani Home
CA - Quebec - montréal
May 13, 2025

Company Description

Abani is a home décor brand where we believe every space deserves warmth, style, and durability-without breaking the bank. We're looking for a creative, detail-oriented self-starter to join our team and own both our social media and email marketing efforts.

Key Responsibilities

Social Content & Community

Build and manage a content calendar for Instagram, TikTok, Facebook, Pinterest (and emerging platforms)
Create on-brand posts, Stories, Reels, carousels and short-form video scripts
Monitor and nurture community engagement-respond to comments, DMs, mentions and social feedback

Email Marketing

Plan, write, design, and deploy email campaigns (newsletters, promos, automated workflows)
Segment lists, A/B-test subject lines and creative, and analyze open/click/conversion rates
Maintain clean subscriber lists and optimize for deliverability and growth

Content Creation & SEO

Produce graphics, short videos, GIFs and blog-style copy for social, email, web banners and hero sections
Conduct SEO and keyword research to inform captions, blog posts, and email subject lines
Proofread and edit all content to ensure brand-consistent voice and flawless execution

Analytics & Optimization

Track KPIs-social reach, engagement, website traffic, email metrics-and deliver insights to improve ROI
Run simple A/B tests on post formats, send times, creative treatments, then iterate

E-commerce Support

Update and optimize Shopify listings (titles, descriptions, images, tags)
Collaborate on promotional banners, landing pages, and paid social ad assets

Cross-Functional Collaboration

Work closely with design, photography, product, and customer-care teams to align on launches, branding, and messaging
Coordinate influencer outreach and sample shipments per our SOP, tracking deliverables and performance

Qualifications

2+ years in social media management and email marketing for an e-commerce or lifestyle brand
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Canva) and email platforms (e.g., Klaviyo, Mailchimp)
Strong copywriting skills, a keen eye for visual storytelling, and meticulous proofreading
Hands-on experience with SEO best practices, social analytics (native Insights, Google Analytics) and email metrics
Familiarity with e-commerce platforms
Highly organized, deadline-driven, and comfortable juggling multiple projects
Excellent verbal and written communication; a proactive, collaborative mindset

Read the full job description and apply online on the recuiter's web-site

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