Senior Marketing Manager - Cybersecurity

Open Source has become the norm in enterprise and SAAS applications. Canonical has delivered secure open source to millions of users and enterprises. We're looking for a Senior Marketing Manager who will be responsible for developing marketing strategy and go-to-market plans at a global level for our security and compliance portfolio. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with product and engineering teams, content team, sales teams, and other marketing functions-all in support of Canonical's growth.
The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organization. They love to problem-solve, get hands-on, experiment, measure, and use automation to make daily life easier.
This role sits in the marketing team reporting to the product marketing lead.
Location: This role will be based remotely in the EMEA region.
What your day will look like

Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
Lead content dissemination planning, campaign development, and planning for product launches.
Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base.
Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content and optimize marketing funnels.
Plan events, webinars, and support paid and social media promotion with other teams.
Create and publish content (online and print) aligned with marketing plans to deliver on campaigns.
Monitor the competitive landscape to define product positioning that differentiates.

What we are looking for in you

Experience in marketing for enterprise IT products.
Passion for cybersecurity industry and marketing.
Strong interpersonal management skills.
Proven analytical skills to assess opportunities and make decisions on ROI and advantages of programs and investments.
Drive to deliver strong results and foster innovation.
Growth mindset-willing to think big and take risks.
Willingness to roll up sleeves and get involved.
Exceptional verbal and written communication skills.
Ability to thrive in a fast-paced, changing environment as a self-starter.
Enjoyment of diverse work assignments and trying new approaches.

What we offer you
Your base pay depends on factors like location, experience, knowledge, and skills. Additional benefits may include bonuses and sales incentives based on revenue or utilization. Our compensation philosophy aims for equity across our global workforce.
Additional benefits include:

Fully remote working environment-since 2004!
Personal learning and development budget of $2,000 USD annually.
Annual compensation review.
Recognition rewards.
Annual holiday leave.
Parental leave.
Employee Assistance Program.
Opportunities to travel for company events.
Travel upgrades for long-haul events.

About Canonical
Canonical is a pioneering tech firm leading the move to open source. As the publisher of Ubuntu, a key open source platform for AI, IoT, and cloud, we are shaping the future of technology. We recruit globally and uphold high standards of excellence.
Since 2004, Canonical has been a remote-first company, encouraging innovative thinking, continuous learning, and skill development. Working here offers a unique insight into 21st-century digital business.
Canonical is an equal opportunity employer
We are committed to a workplace free from discrimination. Diversity in experience, perspectives, and backgrounds enriches our environment and products. We consider all applications fairly regardless of your identity.
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