Your company manufactures power washers. Melinda Salzer @Berkeley

Question 156 / 200: Your company manufactures power washers. You have learned that some of your customers like to take their time when using the equipment, while others want to get the job done quickly. What type of marketing focus would be most helpful in targeting these consumers?

A Psychographic approach

B Geographic factors

C End-user needs

D Common buying factors

E Income and other demographic factors

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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