Your brand of orange juice has characteristics Melinda @Berkeley

Question 155 / 200: Your brand of orange juice has characteristics that are similar to your competition. After all, orange juice is orange juice. You have a small percentage of the market share, which you have been able to maintain. What kind of positioning strategy would be most effective in your marketing efforts?

A You should take the same position as your closest competitor.

B You should find an unoccupied position in the market place and claim it as your own. For example,
if your product is all natural, organic, or domestically produced, then that should be the
position you occupy.

C You should challenge the market leader and attempt to take them head-on.

D You should attempt to get consumers to view the market leader negatively to elevate your own
brand.

E None of the above; A positioning strategy has not proven to be helpful in this competitive
product category.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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