Your company sells office equipment to Melinda Salzer @Berkeley Advertising

Question 157 / 200: Your company sells office equipment to both consumers and business-to-business customers. You have conducted a thorough analysis of your consumer target market. Why would it be necessary for you to conduct a separate analysis of your business customer base?

A If your analysis has been conducted within the past year, it won't be necessary to conduct
a separate analysis of your business customer base.

B The same data can be used for both your consumer and business-to-business customers. You do
not need to consider any other factors.

C Different factors go into the decision-making process in a business-to-business transaction
as compared to a consumer market.

D As long as you have general information about industry trends, you should have sufficient information
to plan your strategy.

E The NAICS data will provide you with sufficient information. A separate analysis is not necessary

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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