Email Marketing Specialist

AUTODOC
PT - vila real
April 12, 2025

The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.

He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.

Responsibilities

Creates the content for emails, notifications and pushes
Manages the translation of emails, notifications and pushes in all project languages
Ensures user-friendly email templates using graphics, personalization and advanced features
Designs and implements the trigger emails/notifications flow
Designs and implements emails/pushes/notifications promo campaigns and newsletters
Works with segmentation of customers database
Analyzes email marketing campaigns performance and suggests improvements
Reports on engagement, CR and sales metrics from email marketing efforts
Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.

Qualifications

At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager
Experience in work with B2B segment will be a plus
Experience in working with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
BSc degree in Marketing or relevant field
Knowing English language at least B2 level
Proven work experience as an Email marketing manager or Digital marketing specialist
Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
Proficiency in marketing automation technology
Familiarity with analytical and database tools
The ability to create lifecycle campaigns
The ability to create and work with customer segmentation
Optional: Knowledge of French and German Languages will be an advantage

We offer

Competitive salaries based on your professional experience
Annual vacation of 25 working days and 1 additional day off on your birthday
Meals Allowance
Healthcare Insurance
Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
AUTODOC Corporate Discount
Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
Free English and German language classes
Referral Program with attractive incentives
Flexible working hours and hybrid work
Fast growing international company with stable employment

Read the full job description and apply online on the recuiter's web-site

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