Brand Manager

Please note that Jessica Bate at Consumer Exec is the exclusive recruitment partner for this role.
All CVs and enquiries will be directed to her.

MCoBeauty is on the hunt for a talented and passionate Brand Manager to lead our brand activation in the Belgium + Netherlands Markets.
This is an exciting opportunity to drive the launch of Australia's fastest-growing beauty brand into a new market, building a vibrant and engaging brand that embodies MCoBeauty's commitment to accessible, trend-focused cosmetics.

You will spearhead our Benelux brand presence, building on the existing playbook for activating the brand in existing markets while crafting the Belgium + Netherland market specific requirements.
This role suits a brand marketer who is willing to strategically plan and define a longer-term vision but with agility to course-correct, fail-fast and move on with ease to adapt the brand for the local market.
The ideal candidate is a beauty and makeup aficionado with an eye for new and trending.
This role demands a high degree of collaboration with a variety of stakeholders.

Key Activities and Responsibilities

Activation Strategy + Planning

• Develop activation strategies to align with brand objectives and target audience for the UK market that disrupt and excite the beauty / cosmetics category.
• Create activation plans for product launches, events, and seasonal campaigns.
• Work with international market-teams to find shared objectives and in-market teams to ensure integration of activation initiatives.
• Own the end-to-end annual brand plan, collaborate with in-house and external agency partners to create compelling messaging, content and channel specific plans.
• Responsible for reviewing the product portfolio and innovation planning recommendations in conjunction with internal teams.
  

Campaign Execution

• Deliver the execution of our annual brand plans in line with objectives across internal and external teams.
  
• Deliver in-market partnerships to grow reach, engagement and cut-through.
  •
• Co-ordinate the execution of in-store and online promotional activities.
• Engage and excite partner retailer marketing teams to drive sell-through initiatives and maximise visibility in their media.
  
• Oversee campaign asset development, aligning to trends and codified brand best practises

Agency Management

• Manage relationships with external agencies, including PR, media, and creative teams.
• Brief agencies on brand objectives, campaign goals, and key deliverables.
• Ensure alignment between agency outputs and brand standards, monitoring agency performance and provide feedback for optimization.

Stakeholder management

• Liaise with internal teams (e.g., sales, creative) and external agencies to execute activation plans.
• Build strong relationships with retail partners and event vendors.
• Ensure alignment across all stakeholders for consistent brand messaging.

Performance Monitoring

• Track and report the performance of activation activities, including sales uplift and consumer engagement.
  Codifying the growth drivers to define best-practise and deliver repeatable results.
• Identify areas for improvement and provide actionable recommendations, shaping future plans.
• Align reporting with KPIs and ROI metrics.

Skills & Experience

• Proven experience (5+ years) in brand management, preferably in the cosmetics category or beauty sector.
• A deep understanding of the Dutch / Belgian beauty market, including consumer behaviour and key industry trends.
• Experience managing brands focused on a social/digital first modern marketing approach in the Netherlands / Belgium.
• Strong analytical skills with experience using social media analytics tools
• Creative thinker with exceptional communication and storytelling skills.
• Ability to thrive in a fast-paced, results-driven environment

Key Behaviours

• Proactive & Results-Driven - Takes initiative and thrives in a fast-paced, high-growth environment.
• Strong Relationship Builder - Develops authentic, long-term partnerships with influencers.
• Commercially Minded - Understands ROI and how influencer marketing drives revenue.
• Creative & Trend-Savvy - Passionate about beauty, digital trends, and innovative social marketing.
• Analytical & Strategic Thinker - Uses data to make informed decisions and continuously improve performance.
• Adaptable & Agile - Can pivot strategies quickly in response to market trends and performance insights.