Loyalty Program Manager

Lenovo
CA - Newfoundland and Labrador - Morrisville
May 23, 2025
Marketing

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit *** , and read about the latest news via our StoryHub .

Description and Requirements

Key Responsibilities:

Lead the vision, roadmap, and execution plan for My Lenovo Rewards across North America
Define KPIs and strategies to drive acquisition, engagement, retention, and customer lifetime value
Manage program financials including forecasting, budgeting, and performance tracking

Data-Driven Optimization

Analyze member behavior and program performance to inform decisions and identify opportunities
Develop dashboards and models to track KPIs such as redemption, churn, overspend, and LTV
Present key insights and recommendations in regular business reviews

Campaign & Offer Development

Design and launch loyalty campaigns and promotions that excite and engage members
Partner with category management and marketing teams to deliver integrated, multi-channel experiences
Test, learn, and optimize for performance and ROI

Cross-Functional Collaboration

Act as the loyalty subject matter expert and advocate across teams and stakeholders
Prioritize and partner on technical enhancements and feature launches with product and IT
Manage vendors to ensure strong execution and alignment with business goals

Customer Experience Innovation

Continuously evolve the loyalty experience through new features, rewards, and customer journeys
Stay informed on loyalty trends and competitive landscape to maintain a best-in-class program
Represent the voice of the customer in program development and decision-making

Key Success Metrics:

Revenue and margin growth from loyalty members
Member acquisition, repeat purchase rate, engagement, and churn
Reward redemption performance (rate, overspend, frequency)
Program P&L and ROI of loyalty campaigns
Operational reliability and program scalability

Key Skills & Attributes:

Strong organizational skills and attention to detail
High level of business and financial acumen
Prioritizes effectively and thrives in dynamic, fast-paced environments
Adaptable, with the ability to manage multiple projects independently
Clear communicator with strong written, verbal, and presentation skills
Skilled in cross-functional collaboration and stakeholder alignment
Creative problem-solver with a bias for action and measurable impact
Resilient under pressure and calm in ambiguity

Required Skills:

Bachelor's degree in Business, Marketing, Analytics, or related field
5+ years of experience in loyalty, CRM, eCommerce, or digital program management
5+ years of experienceleading creative campaigns and A/B testing

Preferred:

Experience in retail, consumer electronics, or subscription businesses
Proven success managing and scaling customer-facing programs
Strong analytical mindset and experience using data to inform strategy
Demonstrated cross-functional leadership and vendor management
Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools
Budget ownership and P&L exposure

The base salary range budgeted for this position is $100,000- $135,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at ***.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please ***

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Read the full job description and apply online on the recuiter's web-site

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Why Work at Lenovo

Description and Requirements

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