Public Relations Account Executive

MILK Creative Communications
CA - British Columbia - British Columbia
May 3, 2025

MILK Creative Communications is a full-service communications agency based in Vancouver that designs creative communication and content solutions that ignite interest and influence choice. We are focused on supporting local and global lifestyle clients in the fashion, beauty, hospitality and CPG industries and work with clients like Earls Kitchen & Bar, Olympic Dairy, Arterra Wines Canada, The Rec Room, The Vancouver International Wine Festival and more.

We are seeking a Vancouver-based full-time Account Executive to join our growing team and support our clients with smart and strategic media relations, influencer relations and social media. As an Account Executive, you will be responsible for supporting a portfolio of clients and promoting them to their target audiences. An influencer of public opinion, you grow brands and help drive sales through a range of PR tools such as news items, press releases, events and activations, product placement and social media activity, always with a creative lens. This role is an integral part of our team, and you will be working alongside senior leaders to shape your clients' reputation and profile.

Responsibilities and Duties:

Write press releases, pitches, media briefing documents, case studies and weekly recap emails
Pitch press releases and feature ideas to national, regional and local media across print, broadcast and online
Develop new angles, stories and pitches to further the client's profile, products and services
Respond to phone calls and emails from journalists in a timely and professional manner
Arrange interviews and editorial meetings with key journalists for clients' spokespeople - in person or over the phone - and facilitate these meetings where appropriate
Monitor media coverage and report results to the wider team and clients
Attend client events and support with event management, set up, check in and tear down
Coordinate influencer campaigns:
research influencer partners and develop presentations, with support of Account Manager
Support clients' social media accounts, creating and posting content
Deliver analytics reports for social media clients, reporting on traffic, engagement and follower figures
Brainstorm creative ideas for PR campaigns
Track, clip, and log coverage of client campaigns
Develop meeting agendas and produce follow up notes with action items
Develop workbacks and coverage trackers
Be involved in pitching for new business and developing PR proposals with the support of the senior team
Write campaign briefs and shot lists for partner suppliers (influencers, photographers, videographers)
Support client photo shoots on site
Update and maintain client budgets
Fulfill key performance indicators
Build client relationships and maintain a network of media contacts including journalists and industry spokespeople
Manage a high level of client interaction, easily moving from one client to another

Qualifications and Skills

2-3 years prior experience working in a PR agency, or fast-paced media environment
A keen interest in the media industry and understanding of the media landscape in Canada
Experience writing press releases and press pitches is a must
A relevant undergraduate degree such as PR, journalism or communications is preferred
Excellent writing skills:
error-free and grammatically correct press releases, media pitches, social content, client communication, etc
Incredibly detailed oriented and highly organized
Presentation skills:
From communicating ideas to your team to presenting stories to journalists, you can to organize information in a succinct and interesting way, and feel comfortable updating and presenting information to clients
An ability to work quickly and efficiently, without compromising on quality
Excellent media skills and existing relationships with contacts in lifestyle, food, wine and fashion PR across Western Canada (knowledge of eastern Canada also appreciated)
Capability to work collaboratively and contribute in a team environment in positive ways

MILK offers competitive compensation packages and several agency perks:

Mobile phone allowance
Paid time off between Christmas and New Years
Provided laptop or Mac Desktop
Work from home Fridays and Mondays
Summer Fridays in July and August
Monthly team activities
Client discounts and deals
Health and dental benefits after three months

Compensation

55-60k/year

Interested candidates should send their resume, cover letter and two recent writing samples plus any secured media coverage you'd like to showcase to *** with the subject line "Account Executive Position". We appreciate all applications, but only those candidates who are selected for an interview will be contacted . No phone calls or direct emails please. MILK values cultural diversity in the workplace and is committed to employment equality, equitable practices and policies, and an inclusive working environment. We encourage applications from all qualified candidates.

Read the full job description and apply online on the recuiter's web-site

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