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Summary

Media and technology have been interwoven from the earliest days of human communication. The printing press, the telegraph, and the Internet are all examples of their intersection. Mass media have allowed for more shared social experiences, but new media now create a seemingly endless amount of airtime for any and every voice that wants to be heard. Advertising has also changed with technology. New media allow consumers to bypass traditional advertising venues and cause companies to be more innovative and intrusive as they try to gain our attention.

Short answer

Where and how do you get your news? Do you watch network television? Read the newspaper? Go online? How about your parents or grandparents? Do you think it matters where you seek out information? Why, or why not?

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Do you believe new media allows for the kind of unifying moments that television and radio programming used to? If so, give an example.

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Where are you most likely to notice advertisements? What causes them to catch your attention?

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Further research

To get a sense of the timeline of technology, check out this web site: (External Link)

To learn more about new media, click here: (External Link)

To understand how independent media coverage differs from major corporate affiliated news outlets, review material from the Democracy Now! website: (External Link)

References

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Anderson, Craig. 2003. “Violent Video Games: Myths, Facts and Unanswered Questions.” American Psychological Association , October. Retrieved January 13, 2012 ( (External Link) ).

Anderson, Philip, and Michael Tushman. 1990. “Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change.” Administrative Science Quarterly 35:604–633.

Dillon, Andrew. 1992. “Reading From Paper Versus Screens: A Critical Review of the Empirical Literature.” Ergonomics 35(10): 1297–1326.

DeSilver, Drew. 2014. “Overall Book Readership Stable, But e-Books Becoming More Popular.” Pew Research Center. Retrieved December 5, 2014 ( (External Link) ).

Duggan, Maeve, and Aaron Smith. "Social Media Update 2013." Pew Research Centers Internet American Life Project RSS. Pew Research Center. Retrieved October 2, 2014 ( (External Link) ).

International Telecommunication Unions. 2014. “The World in 2014: ICT Facts and Figures.” United Nations. Retrieved December 5, 2014 ( (External Link) ).

Jansen, Jim. "Use of the Internet in Higher-income Households." Pew Research Centers Internet American Life Project RSS. Pew Research Center. Retrieved October 1, 2014 ( (External Link) ).

Kumar, Ravi. 2014. "Social Media and Social Change: How Young People Are Tapping into Technology." Youthink! N.p. Retrieved October 3, 2014 ( (External Link) ).

Lievrouw, Leah A., and Sonia Livingstone, eds. 2006. Handbook of New Media: Social Shaping and Social Consequences . London : SAGE Publications.

McManus, John. 1995. “A Market-Based Model of News Production.” Communication Theory 5:301–338.

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Questions & Answers

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Astronomy (from Ancient Greek ἀστρονομία (astronomía) 'science that studies the laws of the stars') is a natural science that studies celestial objects and phenomena. It uses mathematics, physics, and chemistry in order to explain their origin and evolution.
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the big bang theory is a theory which states that all matter was compressed together in one place the matter got so unstable it exploded releasing All its contents in the form of hydrogen
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solar Univers
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these are Rocky substances between mars and jupiter
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Comets are cosmic snowballs of frozen gases , rock and dust that orbit the sun. They are mostly found between the orbits of Venus and Mercury.
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why the moon is always appear in an elliptical shape
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Because when astroid hit the Earth then a piece of elliptical shape of the earth was separated which is now called moon.
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what's see level?
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Did you mean eye sight or sea level
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according to the theory of astronomers why the moon is always appear in an elliptical orbit?
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we're all stars and galaxies a part of sun. how can science prove thx with respect old ancient times picture or books..or anything with respect to present time .but we r a part of that universe
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another theory of universe except big ban
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there many theory to born universe but what is the reality of big bang theory to born universe
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there are many theories regarding this it's on you believe any theory that you think is true ex. eternal inflation theory, oscillation model theory, multiple universe theory the big bang theory etc.
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from where on earth could u observe all the stars during the during the course of an year
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I think it couldn't possible on earth
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in this time i don't Know
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is that so. the question was in the end of this chapter
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in theory, you could see them all from the equator (though over the course of a year, not at pne time). stars are measured in "declination", which is how far N or S of the equator (90* to -90*). Polaris is the North star, and is ALMOST 90* (+89*). So it would just barely creep over the horizon.
Christopher
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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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