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  • Explain the advantages and concerns of media globalization
  • Understand the globalization of technology
A Twitter update page from a U.S. photojournalist in Cairo, Egypt, during the recent uprising is shown.
These Twitter updates—a revolution in real time—show the role social media can play on the political stage. (Photo courtesy of Cambodia4kidsorg/flickr)

Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005), identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition of The World Is Flat , written in 2005, posits that core economic concepts were changed by personal computing and high-speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to how it prepares workers of the twenty-first century for this dynamic.

Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.

It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this new world order entails. In this section, we will look more closely at how media globalization and technological globalization play out in a sociological perspective. As the names suggest, media globalization    is the worldwide integration of media through the cross-cultural exchange of ideas, while technological globalization    refers to the cross-cultural development and exchange of technology.

Media globalization

Lyons (2005) suggests that multinational corporations are the primary vehicle of media globalization, and these corporations control global mass-media content and distribution (Compaine 2005). It is true, when looking at who controls which media outlets, that there are fewer independent news sources as larger and larger conglomerates develop. The United States offers about 1,500 newspapers, 2,600 book publishers, and an equal number of television stations, plus 6,000 magazines and a whopping 10,000 radio outlets (Bagdikian 2004).

On the surface, there is endless opportunity to find diverse media outlets. But the numbers are misleading. Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. This creates an oligopoly    in which a few firms dominate the media marketplace. In 1983, a mere 50 corporations owned the bulk of mass-media outlets. Today in the United States (which has no government-owned media) just five companies control 90 percent of media outlets (McChesney 1999). Ranked by 2014 company revenue, Comcast is the biggest, followed by the Disney Corporation, Time Warner, CBS, and Viacom (Time.com 2014). What impact does this consolidation have on the type of information to which the U.S. public is exposed? Does media consolidation deprive the public of multiple viewpoints and limit its discourse to the information and opinions shared by a few sources? Why does it matter?

Questions & Answers

what is the generally accepted definition of marriage
Onyeka Reply
marriage is the legal union between two people
JAYz
according to beathis(1980) marriage is the union between a man and women such that the children born to the woman are the legimate offsprings of both partners
Bamshak
what about socratic method
VICTOR
Victor I don't understand your question
Bamshak
I mean the current authorities who defined the Socratic method?
VICTOR
social stratifaction
Alabi Reply
definition of culture
Hassan Reply
what are the effect of poverty in education
Chileshe
poverty effects education and our children. Children living in poverty tend to be exposed to more stress, more intense & longer lasting stress that negatively impact attention, focus, cognition, IQ and social skills.
Sonasa
underachievement
Sarmin
living Style of the people is known as culture
Qudrat
Why we need social interaction?
Qudrat Reply
what is norms and beliefs
Aabid Reply
what is norms
Prince
behaviour and attitudes which are considered normal
Chileshe
what are the causes of poverty?
Chileshe
capitalism
Sarmin
what is social stratification?
Keeper
what is the difference between values. norms. and belief
Qudrat
which is most desiminated religion in the world
ahmed
Trust me I'm not too sure about the "most disseminated religion", but for my money Christianity somehow dominates...
Athenkosi
Why study sociology
mohamed Reply
I need an enlightenment on the course the military and the state?
onoja Reply
what does the open system approach in education looks at as whole?
Beau Reply
it is the vave of feminism in which feminist want to equal education for male and female
Muhmmad
of what relevance is sociology towards understanding African social thought
Abubakar Reply
What is population studies?
onoja Reply
it's the study of population the population can be family, fertility, mortality e.t.c
Abubakar
What are the subjective reality of mass communications
isah Reply
preconditions that give rise to deviance behavior
James Reply
what is group
Nazir
a collectivity of people that are United for one common purpose
Asif
what do you mean by "power to constraint"?
Chisom Reply
can someone please elaborate the main elements of ethnicity.
Tinya
What is social thought? And the difference between social thought and sociological thought
onoja Reply
social thought : these are those thoughts which belongs to the practical life of an individual mean : A man is a social animal . he learn from the society sociological thoughts : it means theoretical thoughts which are related to a book or which are taken from a book<> 📖 or which are taught in
Qudrat
social thought: has do with. our daily exchanges of ideas from one person to another. while, sociological thought: derives from the attributes of social thought and social ideology.
Keeper
Please some one should explain this theories for me.. Functionalism,, conflict theory and symbolic interaction
onoja Reply
functionalism: interrelated parts designed to meet the biological and social needs of the individuals in that Society
Lisa
conflict Theory: the way inequalities contribute to social differences and perpetuate difference in power
Lisa
Symbolic: one to one interactions and communications
Lisa
Can this theories be criticise?
onoja

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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