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  • Explain the advantages and concerns of media globalization
  • Understand the globalization of technology
A Twitter update page from a U.S. photojournalist in Cairo, Egypt, during the recent uprising is shown.
These Twitter updates—a revolution in real time—show the role social media can play on the political stage. (Photo courtesy of Cambodia4kidsorg/flickr)

Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005), identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition of The World Is Flat , written in 2005, posits that core economic concepts were changed by personal computing and high-speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to how it prepares workers of the twenty-first century for this dynamic.

Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.

It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this new world order entails. In this section, we will look more closely at how media globalization and technological globalization play out in a sociological perspective. As the names suggest, media globalization    is the worldwide integration of media through the cross-cultural exchange of ideas, while technological globalization    refers to the cross-cultural development and exchange of technology.

Media globalization

Lyons (2005) suggests that multinational corporations are the primary vehicle of media globalization, and these corporations control global mass-media content and distribution (Compaine 2005). It is true, when looking at who controls which media outlets, that there are fewer independent news sources as larger and larger conglomerates develop. The United States offers about 1,500 newspapers, 2,600 book publishers, and an equal number of television stations, plus 6,000 magazines and a whopping 10,000 radio outlets (Bagdikian 2004).

On the surface, there is endless opportunity to find diverse media outlets. But the numbers are misleading. Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. This creates an oligopoly    in which a few firms dominate the media marketplace. In 1983, a mere 50 corporations owned the bulk of mass-media outlets. Today in the United States (which has no government-owned media) just five companies control 90 percent of media outlets (McChesney 1999). Ranked by 2014 company revenue, Comcast is the biggest, followed by the Disney Corporation, Time Warner, CBS, and Viacom (Time.com 2014). What impact does this consolidation have on the type of information to which the U.S. public is exposed? Does media consolidation deprive the public of multiple viewpoints and limit its discourse to the information and opinions shared by a few sources? Why does it matter?

Questions & Answers

What is sociology
Celestina Reply
sociology is the study of groups and their way of interaction in the society
lucky
discuss the roles the family has failed as a primary agent of socialisation?
Lotyang Reply
the family has failed as a primary agent of socialisation because it has not been able to inculcate the needed values to bring unity in the society
Damba
please what are the stages in social movement
faith Reply
social movement is the movement where people gathered and keep their own demand to fullfill it social movement generally casus by name of women,untouchbility,dominance in the country
unknown
it also cause in emergence and decline of devlopment then aslo social movement causes generally
unknown
stages in social movement involved people's coming together for the means of interaction and for the welfare of the society
lucky
what is the overview of sociology
Simon Reply
social issues faced in India
Alan Reply
poverty untouchbility corruption child marraige overpopulation all this are the big issues of social in india:)
unknown
reservation system, polluted politics, people's exploration, illiteracy, etc.
what did August comte(1798-1857) say about social dynamics?
elia Reply
what is a monogamous family?
Basu Reply
family or marriage ?
asad
what is a monogamous family?
Basu
?
asad
What is family
Sukhjit Reply
family is type of relationship in this it deals with positive and negative tearms and conditions
unknown
who's a sociologist
Denis Reply
family is a group of people who are lived under one roof and they have a biological relation.
what is the origin and development of sociology?
namiak Reply
can any one will differentiate between social movement and pressure group?
Nasiru Reply
what is the origin and development of sociology?
namiak
Do you believe that Americans may be somewhat more ethnocentric than people in the other Western industrial nations? If so, why might this be the case? If not, why is this widely believed?
Elizabeth Reply
first of all the nation have the belive an faith in their ritualistic religion people go in different temple but they don't knew the culture and the ritual of all religions so human make the braches of religion and human follows it also with this Americans also follow their own god and goodness ...
unknown
Yes, because Americans are more inclined to their culture and want to superimpose theirs to the entire world. They always show their supremacy.
Hemendra
why do people deviate from socital norms
cornelius Reply
people deviate from scital norms because their reputation matter that is why they do not involve themself in big issue of society to solve the problem. They see what is going on they are aslo intrested to knew but they not say anything on that time its a human nature which is selfishness kind...
unknown
whar is the correct ans ?
unknown
what*
unknown
what is the difference between sociology, physiology and
Evelyn Reply
what is sociology
Jobee Reply
Sociology is the study of society, patterns of social relationships, social interaction and culture of everyday life. 
Aamirah
Sociology is simply the study of culture and society
Kooko
sociology is a social science that studies human behavior
Nelly
sociology stands socious. sociology is the study of social awareness to knew the knowlege of social culture and social issue .sociology aways follow the instruction of social behavior in the society . it have some rule and regulation
unknown
sociology is the study of culture and individual behavior of a particular society or community
galiwango
Sociology deals with the study of society, patterns of social relationships, social interactions and culture of everyday life
Steve
the relevant of sociology
Tamba
The study of sociology helps the individual to understand human society and how social system work....
ogbe
What is Sociology? The first social scientist to use the term sociology was a Frenchman by the name of Auguste Comte who lived from 1798-1857. As coined by Comte, the term sociology is a combination of two words. The first part of the term is a Latin, socius- that may variously mean society, associ
idris

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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