<< Chapter < Page Chapter >> Page >

What you will do ...

    Module activities

  1. Examine the CSR challenges presented above. Compare the two responses to each challenge.
  2. Learn about three models of corporate social responsibility.
  3. Develop a fully articulated social contract between business and society. Use this contract to understand the basic CSRs of business corporations.
  4. Prepare a Social Impact Analysis on the fictional firm, Burger Man.
  5. Prepare for and participate in a board meeting for Burger Man to examine ethically its practices and develop for it a viable and sustainable program of corporate social responsibility. This requires that you give a short presentation on the interests of a particular Burger Man stakeholder
  6. Develop a full blown CSR program for Burger Man that carries out the responsibilities of this company to its stakeholders.

Burger man stakeholders

The author became aware of the Burger Man exercise when participating in an Ag-Sat broadcast course in Agricultural Ethics in 1992. The exercise was created by the leader of the course, Dr. Paul Thompson.

Burger man profile

Burger Man is a franchise that began by selling the fast food staples of hamburgers, french fries, and milk shakes. As the company has matured and faced other competitors in this market niche, it has, of course, developed a more sophisticated set of products and services. But it has also been challenged on various issues related to corporate social responsibility. Groups representing the rights and interests of animals have criticized the agribusiness methods used by its suppliers. Recently, public interest groups have blamed Burger Man and its competitors for encouraging unhealthy dietary habits among its customers and the public in general. Shareholders, of course, are concerned that the company continue to be profitable and provide them with a good return on investment. Governmental regulatory agencies such as the EPA (Environmental Protection Agency) and OSHA (Occupational Safety and Health Administration) wish to hold Burger Man accountable for conforming to its regulations. In short there are several stakeholder groups surrounding this corporation, each vying for its particular interest. In this exercise, you will play two roles. First you will be assigned a role as one of Burger Man's stakeholders and make a presentation of your group's interest in mock shareholder meeting that will be held in class. Then you will switch to the role of Burger Man management. Here your assignment will be to articulate the different stakeholder interests and integrate them into a coherent CSR plan for your company.

    Burger man customers

  • Burger Man customers are the consumers who go to its restaurant and enjoy its food services. In preparing your board meeting presentation you need to explore Burger Man's social responsibilities to its customers.
  • Are these reducible to providing them an enjoyable product at a reasonable price? Or does BM's social responsibilities go beyond this?
  • Burger Man has extensive interactions with its suppliers that include meat packing corporations and agri-business concerns. How should Burger Man choose its suppliers? How carefully should it monitor their activities. To what extent is Burger Man responsible for the untoward activities of these groups?
  • How responsible is Burger Man for shaping the dietary habits of its customers? Does it bear responsibility for the health problems that its public develops from bad dietary practices?

Questions & Answers

what is biology
Hajah Reply
the study of living organisms and their interactions with one another and their environments
AI-Robot
what is biology
Victoria Reply
HOW CAN MAN ORGAN FUNCTION
Alfred Reply
the diagram of the digestive system
Assiatu Reply
allimentary cannel
Ogenrwot
How does twins formed
William Reply
They formed in two ways first when one sperm and one egg are splited by mitosis or two sperm and two eggs join together
Oluwatobi
what is genetics
Josephine Reply
Genetics is the study of heredity
Misack
how does twins formed?
Misack
What is manual
Hassan Reply
discuss biological phenomenon and provide pieces of evidence to show that it was responsible for the formation of eukaryotic organelles
Joseph Reply
what is biology
Yousuf Reply
the study of living organisms and their interactions with one another and their environment.
Wine
discuss the biological phenomenon and provide pieces of evidence to show that it was responsible for the formation of eukaryotic organelles in an essay form
Joseph Reply
what is the blood cells
Shaker Reply
list any five characteristics of the blood cells
Shaker
lack electricity and its more savely than electronic microscope because its naturally by using of light
Abdullahi Reply
advantage of electronic microscope is easily and clearly while disadvantage is dangerous because its electronic. advantage of light microscope is savely and naturally by sun while disadvantage is not easily,means its not sharp and not clear
Abdullahi
cell theory state that every organisms composed of one or more cell,cell is the basic unit of life
Abdullahi
is like gone fail us
DENG
cells is the basic structure and functions of all living things
Ramadan
What is classification
ISCONT Reply
is organisms that are similar into groups called tara
Yamosa
in what situation (s) would be the use of a scanning electron microscope be ideal and why?
Kenna Reply
A scanning electron microscope (SEM) is ideal for situations requiring high-resolution imaging of surfaces. It is commonly used in materials science, biology, and geology to examine the topography and composition of samples at a nanoscale level. SEM is particularly useful for studying fine details,
Hilary
cell is the building block of life.
Condoleezza Reply
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get Jobilize Job Search Mobile App in your pocket Now!

Get it on Google Play Download on the App Store Now




Source:  OpenStax, Business ethics. OpenStax CNX. Sep 04, 2013 Download for free at http://legacy.cnx.org/content/col10491/1.11
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Business ethics' conversation and receive update notifications?

Ask