Senior Director Marketing, Microbiome Brands Culturelle and Lacteol Diarrhease - Shelton, CT

Senior Director Marketing, Microbiome Brands (Culturelle® and Lacteol® Diarrhease)Location:
Shelton, CTPlace of work:
HybridReady to Lead Category-Changing Brands? Build a Cutting-Edge Marketing Machine? Champion Gut Health and Wellness? READ ON!At i-Health, we don't just market products-we spark conversations, inspire confidence, and create value where it matters most:
women's health.
As Senior Director of Marketing Microbiome Health, you'll be the architect of growth and the voice of the consumer for powerhouse brands-Culturelle® and Lacteol® Diarrhease.
You will lead a team responsible for the category P&L, set strategic direction for your brands and drive execution of full funnel activation, including digital and social platforms.We are hiring Senior Director Marketing for our Microbiome brands.
You will own the full business lifecycle -holding accountability for top-line momentum and bottom-line impact.
With every campaign, every product, and every consumer interaction, you'll have the opportunity to influence culture, fuel growth in the category, and create lasting value for both the brand and the business.This is a highly influential leadership role shaping the strategic vision and commercial discipline for our Culturelle® probiotic and Lacteol® Diarrhease postbiotic brands.
You will lead and inspire a marketing and broader cross-functional category team in setting ambitions for our brands and delivering breakthrough results through creative and innovative approaches.
At dsm-firmenich, being a force for good is not optional.
Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value.
Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.Key Responsibilities:
Strategic Leadership & Business PlanningDevelop and execute the overall marketing strategy aligned with business objectives, consumer insights, and market and competitive dynamics.Drive portfolio strategy including brand positioning, pricing, and channel strategy to optimize performance across all product lines.P&L ManagementOwn end-to-end responsibility for the brand(s) P&L.Partner with finance, operations, customer marketing and sales to ensure revenue, gross margin, and EBITDA targets are met or exceeded.Innovation & Portfolio GrowthPartner with Innovation team to ensure alignment of new product pipeline with consumer needs and brand objectives.Partner with Innovation and Customer Marketing teams to manage portfolio lifecycle including renovation, SKU rationalization, and new product development.Consumer & Market InsightsChampion a consumer-first mindset by leveraging data, trends, and insights to shape strategy and execution.Utilize syndicated data, market research, and digital analytics to assess performance and inform decisions.This position is eligible for the dsm-firmenich Hybrid Working model, spending 3 days per week in office and the balance of the work week in a home office that is commutable by car to Shelton, CTWe bring:
An opportunity to work on category leading brands in exciting growth areas in self-careAn opportunity to shape and build cutting-edge CPG Marketing experiences with end-to-end ownership of brand strategy and full-funnel executionA commitment to unlock self-care for overlooked and unspoken health needs A rich history and a promising future of innovation and passionate creation to meet consumer needs and wants A firm belief that working together is the key to achieving great thingsCompetitive pay, career growth opportunities and outstanding benefits programsYou Bring:
Minimum 15 years of CPG marketing/commercial experience required plus minimum 5 years in leadership role leading direct and cross-functional teams requiredP&L Ownership and direct management of marketing budget and investments requiredCollaborative, inspirational leadership style up for setting ambitious goals and galvanizing cross-functional and agency teams to execute with excellence along with excellent communication skills to inform and influence up and across an organizationExperience with legacy brands revitalization or start-up brands Demonstrated ability to shape brand direction and execution in-market with evolving consumer needs, competitive and cultural context.
Ownership of digital and social activation a plusBachelor's degree required; MBA is a plusThe application processInterested in this position? Please apply on-line by uploading your resume in English via our career portal by May 14, 2025.
About us:
At i-Health (a dsm-firmenich company), consumers and brands are at the heart of all we do.
We are on a mission to unlock self-care for overlooked and unspoken health needs.
As leaders in our respective categories of Microbiome (Culturelle® Probiotics, Lacteol® Postbiotics) and Women's Health (AZO® intimate health and Estroven® menopause solutions), we strive to be the thought leaders and change makers, carrying the responsibility to shape the future of our categories and bring inspired, approachable science-backed solutions to our core audience of women and families.Equal Opportunities Commitmentdsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress.
We aim to build a workplace where opportunity really is equal, so everyone can thrive.
We do not discriminate:
there's a place for everyone at dsm-firmenich.dsm-firmenich is an Equal Opportunity and Affirmative Action Employer.
dsm-firmenich people are as diverse as our customers.
For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees.
Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.We are committed to providing reasonable support for disabled applicants in our recruiting process.
Should you need assistance, and are comfortable to share this, please let us know.About dsm-firmenichAs innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world's growing population to thrive.
With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion.
With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.***Agency NotePlease note this is a direct search led by dsm-firmenich.
We only accept applications from candidates, not from agencies nor subject to agency's fees, percentages or similar.