Media Planner - TV & Audio

Company Overview

Sleep Number is a sleep wellness technology leader.
For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds.
We are guided by our purpose - to improve the health and wellbeing of society through higher quality sleep.
This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day.
Whether you are entering, returning or experienced in the workforce, we have a place for you.
We hope you join us in creating the future through higher quality sleep.

Position Purpose

As a Media Planner, you serve as part of Sleep Number's Integrated Media team within the corporate marketing function.
The Media Planner delivers planning, trafficking, activation and optimization support for our addressable media channel teams.
In this role, you will support multiple media channels including Connected TV, Linear Television, Online Video and Audio in partnership with the Media Program Manager and the Creative Team to inspire best in class creative contributions to media activation placements.
As a Media Planner, you will organize and prioritize requests with a focus on meeting deadlines while maintaining a keen attention to details and an awareness of how your work product impacts others.

Primary Responsibilities

• Manage channel budgets for optimal impact
• Support stewardship of media spend by effectively tactically planning, following processes and leveraging critical thinking
• Define KPIs + Benchmarks
• Provide intelligence for ad builds
• Execute asset trafficking
• Ensure timely and accurate Invoice administration with vendor(s)
• Support targeting strategy (key messages to key audience segments leveraging media)
• Partner with creative team to inspire best in class creative contributions to media activation placements
• Partner with publishers and agency team to size audiences & opportunities
• Analyze performance, adjust to improve in real time manner and after events
• Identify opportunities to optimization media and usher changes along to drive the needed impact
• Provide day to day leadership for agency partner teams

Position Requirements

• 2+ years of experience in addressable media and/or digital media
• Bachelor's Degree in related field or commensurate experience
• Experience with marketing or media planning for offline channels including Audio, TV and Connected TV is desired
• Analytical skills, including an advanced working knowledge of Microsoft Excel
• Natural curiosity & appetite for driving outcomes

Knowledge, Skills & Abilities

• Experience with search engine marketing
• Experience with media budgets > 10MM
• Working understanding of the addressable media ecosystem
• Values test & learn + innovation priorities
• Ability to navigate nimble and fast moving workstreams
• A passion for wellness and health

Working Conditions

• Sleep Number offers a hybrid work environment providing a flexible balance and blend of remote work and onsite collaboration in office at Sleep Number's corporate Headquarters in Minneapolis, Minnesota #PIQ
• Occasional travel may be required (max twice per year)
• Attendance at an after work offsite required once per quarter

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members.
We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing.
We are committed to maintaining a safe and healthy work environment for all team members that are consistent with CDC guidelines, U.S.
Department of Labor's Occupational Safety and Health Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer.
We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number's policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law.
We may require supporting medical or religious documentation where applicable and permissible by law.
If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.

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