Vice President Neurology Marketing - Remote Opportunity

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Remote Opportunity - Open to candidates anywhere in the United States

SUMMARY:

The VP Neurology Marketing, through practical and visionary leadership is responsible for 1) setting the overall VYEPTI marketing vision and developing transformative strategies to drive exceptional business growth for the brand, 2) developing enhanced marketing capabilities specific to VYEPTI, 3) Leadership of VYEPTI marketing teams across the customer journey. The VP is responsible for leveraging deep marketing expertise, exceling at managing innovative and impactful initiatives, while inspiring, developing and leading a high performing team.

ESSENTIAL FUNCTIONS:

Vision and Strategic Leadership

• Lead the development and execution of US VYEPTI Marketing vision and strategy, based on key insights, in collaboration with the Neurology BU Head and key cross functional leadership partners, that achieves financial targets
• Ensure full alignment of VYEPTI Marketing vision and strategy, with Senior Leadership and cross functional commercial partners to produce high quality marketing efforts that achieve company performance objectives
• Oversee brand positioning, messaging, and go-to-market strategies
• Responsible for all aspects of long range marketing plans, life cycle management including accountability for strategic planning and the achievement of financial goals
• Monitor trends and benchmark activities, integrating emerging marketing solutions with consideration for business/customer needs and evolve strategy over time to meet the changing landscape

• Responsible for setting the prioritization of marketing initiatives and ensure these initiatives provide maximum return on investment
• Act as a brand ambassador, promoting the company's mission and vision both internally and externally. Build strong relationships with key opinion leaders (KOLs), healthcare providers, media outlets, and external partners to enhance brand presence.

Marketing Capabilities and Processes

• Lead ongoing analysis of marketing capabilities and make recommendations to BU Head as well as USLT and key Global Leadership to ensure competitiveness
• Foster and drive an accountability and performance-based culture and mindset within BU and cross functionally
• Lead efforts to incorporate strategic, business ownership mentality within marketing and with cross functional partners
• Oversee the strategy, planning and implementation of integrated, omnichannel marketing campaigns across digital, traditional, and emerging platforms, ensuring seamless customer experiences and engagement. Leverage data-driven insights to optimize media and marketing efforts that drive growth and deliver business objectives
• Direct and monitor operational performance with the team. Partner with Advanced Analytics, review budgets and performance metrics and take actions necessary to drive performance to meet designed business goals for the brand
• Clearly define design standards and processes for brand planning, and embed within the annual brand planning cycle
• Ensure all marketing materials and campaigns are compliant with healthcare regulations, industry standards, and ethical guidelines, maintaining the company's reputation for integrity and trust
• Driven to build a best-in-class marketing organization

Leader of People

• Serves as a member of BU Senior Leadership team
• Collaborates with a diverse group of stakeholders, including key senior leaders across the organization to represent and align BU marketing priorities and strategy
• Establishes clear expectations, sets objectives and collaborates to bring cross-functional teams together to drive urgency and prioritization of key initiatives.
• Develops, manages and empowers a team of marketing leaders who design and support the execution of programs that drive growth and propel business objectives at a customer segment and/or product/service level
• Ensures employees are provided with coaching and development to maximize business results and personal growth, so that employees feel engaged and committed to Lundbeck and our patients
• Proactively identifies talent for succession planning and ensures the organization has the required capabilities to achieve current and future business objectives
• Champions a high performing culture of curiosity, adaptability and accountability

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited Bachelor's Degree
• 12+ years of biopharmaceutical commercial experience including sales, marketing, or market access (sites of care)
• 10+ years of brand marketing experience, digital marketing, omnichannel strategy, and digital transformation
• 5+ years of people leadership experience and developing high-performing teams
• Strong command of marketing strategy, developing transformative marketing strategies, planning, execution and analytics
• Strong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendations
• Enterprise mindset to deliver measurable and sustainable business outcomes
• Strong relationship management, interpersonal, and communication skills
• Track record of influencing across the business to drive results and business growth
• Demonstrated ability to develop and manage business analysis for strategic planning and initiatives, identifying key issues, evaluating competitive market trends, tracking results and formulating recommendations to leadership
• Has strong executive presence and presentation skills

PREFERRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited MBA or Master's Degree
• Previous 2nd line leadership experience
• Expertise in marketing rare disease therapies, infusion biologics
• Launch experience
• Commercial functional knowledge specifically to infusion biologics and the ecosystem surrounding the patient experience
• Media planning and management experience to achieve ROI targets
• Understands how medical and health care systems operate; able to use knowledge to get to second- and third-order insights
• Based in Deerfield, IL

TRAVEL

• Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.
• If based remotely, additional travel will be required to Deerfield, IL, .