Social media content creator - B2B tech

Be the voice of Canonical across channels

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We are looking for an energetic and creative social media content creator to join our communications team. The ideal person for this role writes outstanding copy, has experience with marketing B2B technology products, and comes up with campaign concepts that make products and brands stand out. You care equally about planning accuracy, cross-team collaboration and creating audience-focused content, ideally with an understanding of technology concepts. In this role, you will have the opportunity to build a career with a community-focused brand that touches every aspect of the modern technology stack.

Our communication strategy provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to storms on X over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience owning campaigns and collaborate with others to make them happen. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail.

This role sits in the communications team reporting to the director of communications.

Location:

This role will be based remotely in the EMEA region.

What your day will look like

Develop a communications strategy across multiple channels, with a focus on excellent planning and timely delivery
Deliver regular analysis and reporting on various communications channels, content performance and campaigns results
Support the growth and nurturing of Canonical's digital audiences, while increasing engagement rates and valuable actions
Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
Be responsible for executing A/B and multivariate growth tests
Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
Package all of Canonical's product offerings and educational materials creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR

What we are looking for in you

Understanding of best practices for communications in tech
Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus
Proficiency with at least four social media platforms including LinkedIn, YouTube, X, Meta, Instagram and Reddit
An analytical eye and a good sense for the type of content that performs best depending on platform and objective
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Affinity for planning is a must, experience with project management tools like Jira is an advantage
Interest in video and production, with some projects or strong thoughts on the use of video in social media
Willingness to travel up to 4 times a year for internal or external events

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

Fully remote working environment - we've been working remotely since 2004!

Personal learning and development budget of 2,000USD per annum

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Opportunity to travel to new locations to meet colleagues at 'sprints'

️Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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