Digital Marketing Manager

Please note that Jessica Bate at Consumer Exec is the exclusive recruitment partner for this role. All CVs and enquiries will be directed to her.

MCoBeauty is hiring in their newly formed London office. They are looking for a Digital Marketing Manager who is responsible for leading performance marketing, digital strategy, and customer acquisition for MCoBeauty across the UK & EU. The role drives traffic, engagement, and sales through paid media, CRM, and digital campaigns, ensuring seamless brand experience and commercial success

Key Activities and Responsibilities

Performance Marketing

• Develop and execute performance marketing strategies across social, search (SEM), email, and affiliates.
• Optimise digital campaigns to drive traffic, conversion, and ROI.
• Oversee end-to-end campaign execution and performance reporting.
• Manage digital marketing budgets, ensuring alignment with ROAS targets.

Digital Strategy & Management

• Ensure a seamless customer journey across all digital touchpoints.
• Lead weekly sales reporting & performance analysis to refine strategy.
• Work cross-functionally to align digital and retail marketing efforts.
• Stay ahead of industry trends, emerging platforms, and best practices.

eCRM & Customer

• Implement customer acquisition & retention strategies to enhance loyalty.
• Execute and optimise email marketing campaigns (Klaviyo or similar).
• Analyse customer behaviour to improve segmentation and engagement.

Reporting & Insights

• Provide weekly and monthly performance reports, analysing key trends.
• Recommend data-driven optimisation strategies for continuous improvement.

Internal & External Collaboration

• Work closely with eCommerce, retail, and creative teams to align strategies.
• Manage relationships with external agencies, web developers, and platform partners.

Skills and Experience

• 5+ years' experience in digital marketing, eCommerce, or performance marketing, ideally in retail or beauty.
• Expertise in Google Analytics, Shopify, Meta Ads, TikTok, and SEM.
• Experience with CRM platforms (e.g., Klaviyo) and A/B testing.
• Strong analytical skills with a data-driven mindset.
• Ability to work in a fast-paced, high-growth environment.