Head of Marketing

Location: Copenhagen, Denmark

Type: Full-time

Industry: Nanotechnology, Semiconductors, Deep Tech

As ATLANT 3D's Head of Marketing, you will spearhead our B2B marketing strategy to boost brand visibility, generate high-quality leads, and position our company as a pioneer in atomic-scale manufacturing. This role is ideal for a hands-on marketing leader who thrives in a dynamic startup environment and has proven expertise in content marketing, product marketing, and Account-Based Marketing (ABM). A strong track record in marketing complex or highly technical products-especially in nanotechnology, semiconductors, scientific R&D, or deep tech-is preferred.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop and execute a data-driven marketing strategy aligned with ATLANT 3D's business goals.
• Define ATLANT 3D's brand positioning and messaging, ensuring consistent storytelling across digital channels, events, and media.
• Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
• Oversee customer journey mapping , optimizing engagement and conversion touchpoints.

Product Marketing & Go-To-Market (GTM) Strategy

• Develop compelling product positioning & messaging that clearly communicates ATLANT 3D's value proposition.
• Lead go-to-market (GTM) strategy execution , including product launches, customer education, and industry reports.
• Implement competitive intelligence insights to refine messaging and campaigns.

Launch, Align & Accelerate Growth

• Commercialization & GTM Ownership: Define and execute our GTM strategy to bring new products/services to market and scale revenue.
• ABM & B2B Growth: Develop and lead an Account-Based Marketing (ABM) strategy to drive pipeline growth with enterprise and mid-market accounts.
• Sales & Marketing Alignment: Work closely with Sales and Product teams to create a unified approach to demand generation, revenue growth, and market expansion.
• Market Positioning & Revenue Impact: Craft compelling value propositions and positioning strategies that accelerate customer acquisition and expansion.
• Event Management & Industry Engagement: Plan and execute strategic events, conferences, and webinars to drive brand awareness, lead generation, and thought leadership.
• Technical Community & Stakeholder Engagement: Build and nurture relationships with key industry stakeholders, technical communities, and ecosystem partners to strengthen market influence and adoption.

Content, PR & Thought Leadership

• Lead ATLANT 3D's content marketing strategy , producing high-value content (blogs, whitepapers, case studies, videos).
• Manage public relations (PR) and media engagement to strengthen ATLANT 3D's presence in the industry.
• Oversee event & field marketing , securing ATLANT 3D's strong presence at scientific and industrial networking events.

Partnerships & Channel Development

• Identify and manage business partnerships to expand market reach.
• Support business development teams with channel & distributor relationships .
• Lead B2B engagement with key decision-makers in semiconductors, research institutions, and industrial R&D .

Performance Analytics & Continuous Optimization

• Establish marketing KPIs and use data-driven insights to refine campaigns.
• Track and optimize customer engagement, lead conversion, and campaign ROI .
• Leverage analytics platforms and CRM systems to drive marketing efficiency.

Leadership & Team Development

• Build and mentor a high-performing marketing team , fostering a culture of execution.
• Collaborate closely with sales and business development, strategic business development, product, and customer success teams to ensure marketing and sales alignment.
• Manage relationships with external agencies and content creators .

Qualifications & Requirements

Must-Have:

• 5+ years of experience in B2B marketing for deep-tech, semiconductor, or scientific R&D industries .
• Expertise in content marketing, product marketing, and ABM-driven lead generation .
• Hands-on experience in marketing automation (HubSpot, Marketo, etc. ), SEO, PPC, and performance marketing .
• Strong background in market research, analytics, and data-driven decision-making .
• Excellent communication and leadership skills , with the ability to collaborate cross-functionally.
• Experience in networking at industry events and PR initiatives .

Good-to-Have:

• Experience working with VC-backed startups and scaling marketing teams.
• Understanding of government & institutional funding for marketing collaborations.
• Familiarity with channel and distributor relationship management .

Marketing Tech Stack & Tools

ATLANT 3D leverages leading tools to streamline marketing operations and drive demand :

• Miro - for marketing strategy visualization & workflow mapping.

• Monday. com - for task management, project tracking & team collaboration.

• HubSpot - for CRM, marketing automation, lead nurturing, and ABM campaigns.

• Google Analytics & SEO Tools - for performance tracking and optimization.

• LinkedIn Ads, Google Ads & Retargeting - for B2B demand generation.

What We Offer

• Competitive compensation, 8% employer paid pension, delicious lunch and office snacks.
• International working environment - our work language is English.
• Fast-growing, VC-backed startup with a bold vision for the future.
• Opportunity to collaborate with a world-class team of scientists, engineers, and business leaders.
• Career growth and impact in atomic-scale manufacturing, influencing multiple industries.
• Direct involvement in shaping the company's strategic marketing goals alongside leadership.

If you are passionate about transforming cutting-edge deep-tech innovations into impactful marketing strategies, we want to hear from you. Join us at ATLANT 3D to help shape the fut.