CRO Specialist

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Are you commercially skilled, motivated to drive engagement and improve the customer journey? We are now looking for a Conversion Rate Optimization Specialist.
As an Optimisation Specialist, you are an expert within Conversion Rate Optimisation and you act as an adviser for the most complex and sizeable projects with a major impact.

About This Opportunity

Focusing on analysis, optimisation, and management of our CRO programme, you'll engage and build strong connections with key stakeholders to prioritise, plan, and drive improvement in line with our business strategy.
Through the Web Analytics & Online Optimization team, you will help influence and inform business at all stages of the CRO process by ensuring insights and strategic recommendations are delivered to key stakeholders.

The ideal candidate has an analytical and customer-centric mindset, is naturally inquisitive about drivers and friction points impacting conversion.
The candidate also demonstrates an understanding of audience segments and journeys using existing data and customer behaviour insight research.

What You'll Be Doing

• Collaborate closely with UX, content specialists, POs, or other stakeholders such as regional directors to plan, execute, and analyse A/B and multivariate tests that drive higher conversion rates, better user engagement, and improved overall UX.
  
• You'll contribute to pushing the digital customer journey forward together with the team and local stakeholders.
  
• Act as a subject matter expert on A/B testing best practices, keeping up with industry updates to bring change and innovation to our processes.
  
• Communicate clearly by providing planned tests and results, sharing best practices with POs to deliver changes in a CICD format.
  
• Report learnings using key metrics and dashboards, and clearly prioritise value-based tests in agreement with stakeholders.
  
• Continuously drive ecommerce conversion KPI-related tests.
  

The role is based in Copenhagen, Denmark.

Who You Are

Collaboration, Ownership, Passion, Courage - these values guide us, and we believe you share them.

To Succeed In This Role, We Believe That You

• Are a strong influencer, pushing insights to key stakeholders.
  
• Have an intrinsic drive to make things better, more efficient, or more effective.
  
• Are an internal go-to person for optimization questions and demonstrate self-leadership.
  
• Are not afraid to experiment and learn from failures.
  
• Are passionate and relentlessly focused on conversion optimization for revenue growth.
  

Your Experience And Background

• 3+ years of relevant experience in conversion rate optimization, digital customer experience analytics, or test program management.
  
• Strong analytical skills and a data-driven approach with solid commercial experience.
  
• Experience with web analytics tools such as Google Analytics, Adobe Analytics, VWO, Optimizely, etc.
  (Familiarity with VWO, Google Analytics, Microsoft Clarity is a plus).
  
• Ability to learn new skills and technologies quickly.
  

Imagine yourself at ECCO? Discover more at

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing, and multicultural workplace.
Join a global family of over 23,000 people proud to create the footprints of tomorrow.
Headquartered in Denmark, we offer international opportunities in an informal culture with a relaxed dress code.

Join us for lifelong learning - your progress is in your hands.
If you're curious, passionate, and eager to make an impact, you'll fit right in.