Public Relations Account Executive

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Direct message the job poster from MILK Creative Communications

President and Founder at MILK Creative Communications

MILK Creative Communications is a full-service communications agency based in Vancouver that designs creative communication and content solutions that ignite interest and influence choice. We are focused on supporting local and global lifestyle clients in the fashion, beauty, hospitality and CPG industries and work with clients like Earls Kitchen & Bar, Olympic Dairy, Arterra Wines Canada, The Rec Room, The Vancouver International Wine Festival and more.

We are seeking a full-time Account Executive to join our growing team and support our clients with smart and strategic media relations, influencer relations and social media. As an Account Executive, you will be responsible for supporting a portfolio of clients and promoting them to their target audiences. An influencer of public opinion, you grow brands and help drive sales through a range of PR tools such as news items, press releases, events and activations, product placement and social media activity, always with a creative lens. This role is an integral part of our team, and you will be working alongside senior leaders to shape your clients' reputation and profile.

Responsibilities and Duties:

• Write press releases, pitches, media briefing documents, case studies and weekly recap emails
• Pitch press releases and feature ideas to national, regional and local media across print, broadcast and online
• Develop new angles, stories and pitches to further the client's profile, products and services
• Respond to phone calls and emails from journalists in a timely and professional manner
• Arrange interviews and editorial meetings with key journalists for clients' spokespeople - in person or over the phone - and facilitate these meetings where appropriate
• Monitor media coverage and report results to the wider team and clients
• Attend client events and support with event management, set up, check in and tear down
• Coordinate influencer campaigns: research influencer partners and develop presentations, with support of Account Manager
• Support clients' social media accounts, creating and posting content
• Deliver analytics reports for social media clients, reporting on traffic, engagement and follower figures
• Brainstorm creative ideas for PR campaigns
• Track, clip, and log coverage of client campaigns
• Develop meeting agendas and produce follow up notes with action items
• Develop workbacks and coverage trackers
• Be involved in pitching for new business and developing PR proposals with the support of the senior team
• Write campaign briefs and shot lists for partner suppliers (influencers, photographers, videographers)
• Support client photo shoots on site
• Update and maintain client budgets
• Fulfill key performance indicators
• Build client relationships and maintain a network of media contacts including journalists and industry spokespeople
• Manage a high level of client interaction, easily moving from one client to another

Qualifications and Skills

• 2-3 years prior experience working in a PR agency, or fast-paced media environment
• A keen interest in the media industry and understanding of the media landscape in Canada
• Experience writing press releases and press pitches is a must
• A relevant undergraduate degree such as PR, journalism or communications is preferred
• Excellent writing skills: error-free and grammatically correct press releases, media pitches, social content, client communication, etc
• Incredibly detailed oriented and highly organized
• Presentation skills:From communicating ideas to your team to presenting stories to journalists, you can to organize information in a succinct and interesting way, and feel comfortable updating and presenting information to clients
• An ability to work quickly and efficiently, without compromising on quality
• Excellent media skills and existing relationships with contacts in lifestyle, food, wine and fashion PR across Western Canada (knowledge of eastern Canada also appreciated)
• Capability to work collaboratively and contribute in a team environment in positive ways

MILK offers competitive compensation packages and several agency perks:

• Paid time off between Christmas and New Years
• Provided laptop or Mac Desktop
• Work from home Fridays and Mondays
• Summer Fridays in July and August
• Monthly team activities
• Client discounts and deals
• Health and dental benefitsafter three months

Compensation

55-60k/year

Interested candidates should send their resume, cover letter and two recent writing samples plus any secured media coverage you'd like to showcase to *** with the subject line "Account Executive Position". We appreciate all applications, but only those candidates who are selected for an interview will be contacted. No phone calls or direct emails please. MILK values cultural diversity in the workplace and is committed to employment equality, equitable practices and policies, and an inclusive working environment. We encourage applications from all qualified candidates.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Public Relations and Communications Services

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