AttriX est le principal intégrateur québécois de Geotab, leader mondial en télématique et solutions pour la gestion de flottes de véhicules.
Innovante et axée sur l'impact, l'entreprise transforme l'industrie du transport en renforçant la sécurité routière, simplifiant la gestion des flottes et en anticipant l'avenir avec des solutions basées sur le Big Data et la responsabilité environnementale.
Pour accompagner cette croissance, l'entreprise recherche un.e directeur.trice capable de définir et mettre en œuvre des stratégies puissantes afin de maximiser sa visibilité, renforcer son positionnement et soutenir son développement sur de nouveaux marchés.
Relevant directement du PDG, le ou la titulaire sera responsable de la direction stratégique et de l'exécution des activités de marketing, de communication et d'événementiel.
Marketing
Concevoir et déployer une stratégie marketing intégrée (visibilité, acquisition, rétention, notoriété, positionnement).
Planifier et exécuter des campagnes numériques multicanaux (SEO, SEM, contenu, infolettres, réseaux sociaux, publicité).
Élaborer du contenu de qualité:
articles, études de cas, vidéos, livres blancs, courriels automatisés.
Optimiser la performance du site web et de ses contenus pour maximiser la génération de trafic et de leads.
Travailler avec les ventes pour développer des outils de prospection, aligner les messages, renforcer les parcours clients.
Communications
Développer et exécuter les plans de communication (interne, corporatif, public, employeur).
Rédiger et diffuser les communications clés:
communiqués, articles, infolettres, discours de direction.
Gérer les plateformes sociales (stratégie, contenu, animation, performance).
Nourrir les relations médias et coordonner les occasions de visibilité dans l'industrie.
Événementiel
Concevoir, organiser et coordonner les événements clients, partenaires, internes et de rayonnement (conférences, salons, panels, lancements).
Gérer l'ensemble de la logistique:
fournisseurs, équipements, budget, personnel terrain.
Assurer la captation de contenu durant les événements (photos, vidéos, témoignages) et leur valorisation après coup.
8 à 10 ans d'expérience en marketing et communication dans un contexte B2B, technologique, SaaS ou industriel.
~ Baccalauréat en marketing, administration des affaires ou tout autre domaine pertinent.
~ Excellente maîtrise du marketing numérique (SEO, SEM, analytics, marketing de contenu, automatisation).
~ Capacité à gérer plusieurs projets à la fois, dans un environnement à haute vélocité.
~ Maîtrise des langues française et anglaise, parlées et écrites.
~ Maîtrise des outils:
Google Analytics, SEMrush, HubSpot ou CRM équivalent, Canva/Adobe, Trello/Asana, ChatGPT.
~ Pour structurer une direction marketing à fort impact - et l'incarner dès le jour 1.
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CA - QC - QC - Mont-Royal
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CA - QC - QC - Saint-Bruno-de-Montarville
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