Senior Marketing Manager Online w/m/d

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada.
We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.
We are Canada's Cultural Department Store
We seek to ignite creativity and innovation every day
We give back to the communities in which we operate

Manager, Email Marketing, will work closely with the marketing and merchandising teams to help fuse strategic planning, key storytelling messaging and first-party data into email marketing campaigns.
This role will champion continuous channel improvement and revenue growth through a focus on automation, improved subscriber personalization, acquisition, and retention.

KEY PERFORMANCE METRICS

Own email database health and size, using acquisition and retention strategies
Create optimization strategies that ensure delivery against revenue and traffic forecasts, email marketing engagement goals & overall program ROI
Best creative practices and go-to-market rendering as measured by engagement score and email deliverability.
Proactively manage the approval process, ensuring milestones and interim deadlines are met to deploy campaigns on time /error-free
Lead the implementation of a robust personalization strategy

Spearhead the accelerated growth of personalization marketing efforts for Indigo, measured as a percentage of sends, working in collaboration with the customer insights team to create a strategic cadence of sends across 1:
1, targeted, mass and triggers.
Create and maintain a very fluid email marketing calendar leveraging seasonal stories, customer intent data + behaviour, lifecycle position and loyalty status to meet the needs of the business
Oversee the end-to-end production and deployment of emails, including formatting, templates, image quality, accuracy of content, targeting, set-up, QA & testing initiatives, working closely with the studio and copy teams to create customer-centred solutions that work across all devices.
Own the ESP vendor relationship and serve as internal Email Service Provider expert by managing all aspects of the ESP platform to ensure the business is leveraging its full capability to enhance, improve and deliver on communication objectives.
Troubleshoot any technical issues with the vendor, production, Analytics and IT teams.
Collaborate in the development and implementation of loyalty initiatives, online, retail and omnichannel promotional initiatives, merchant category plans and other relevant initiatives
Partner with merchants, retail/online operations teams to integrate, develop and execute their email needs
Manage the enhancements of existing triggers and the development of new trigger programs, including briefs; perform quality assurance, and final creative review.
Recruit, onboard, develop and sustain a strong Email Marketing team.
set appropriate team objectives at the start of the performance management cycle, and measure employees against their related individual accountabilities
Collaborate with others to drive flexible and iterative solutions, quickly and easily.
Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself.
Encourage others to freely share their point of view and be open to feedback.

Celebrate the diversity of thought and have an open mindset
Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Reports to:
VP, Marketing Strategy & Omni Channel Communications

Marketing (brand, social, loyalty, PR)
Site Team
Creative Studio
Work Experience / Education / Certifications

~8+ years of experience in email marketing
~5+ years managing direct reports
~8+ years of experience operating an ESP tool and developing technical programs
~ Post-secondary education in marketing, communications, business administration or a related field

Exceptional project management skills and attention to detail, with experience in managing a cross-functional team of business partners and holding them accountable for their deliverables
Solid understanding of CRM & Marketing Automation
A self-starter mindset, with a high motivation to make a positive difference, dedicated and creative in the approach to problem solving
Proven track record of success in managing customer lifecycle communications
Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
At Indigo, we are committed to our communities, our customers, and each other; We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone.
We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities.
Accommodations are available upon request to individuals who self-identify as having a disability or special need.