Senior Associate, Digital Activation

Senior Associate, Digital Activation

As the Senior Associate, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

High Rigor - Level 3

Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.

• Displays a deep understanding of the principles and practices associated with high rigor in business.
• Applies advanced analytical thinking and problem-solving skills to complex challenges.
• Demonstrates intellectual curiosity and actively seeks out opportunities for growth and learning.
• Consistently produces work that demonstrates meticulous attention to detail and accuracy.
• Engages in critical thinking and effectively communicates complex ideas to others

Drive Results - Level 3

Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.

• Takes ownership of tasks and demonstrates persistence in overcoming obstacles to achieve desired outcomes.
• Contributes ideas for improvements in work methods, systems, processes, and procedures.
• Sets challenging yet attainable objectives and develops action plans to accomplish them.

Customer Obsessed - Level 3

Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.

• Leads the development of customer research, personas, and journey maps to highlight challenges and opportunities.
• Provides justification for changes in the customer experience strategy based on customer loyalty analyses.
• Reviews and analyzes the competitive marketplace for patterns and trends and recommends adjustments to operational activities.
• Support organization-wide alignment on best practices for cultivating a dynamic customer experience.

Digital Marketing - Level 3

Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives.

• Analyzes measurement data to inform the evaluation of the digital marketing strategy.
• Suggests techniques to drive new customer acquisitions through paid and organic multichannels.
• Keeps up to date on trends and developments in SEM/SEO, mobile, video, email, social media, and affiliate programs.
• Develops and executes effective digital marketing plans aligned with the digital marketing strategy.
• Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target.
• Sources, qualifies, and negotiates with third party agencies to drive new traffic within cost per acquisition targets.
• Collaborates with internal teams to create ads and landing pages with the goal of optimizing conversions

Content Marketing - Level 3

Definition: Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives.

• Identifies key opportunities to create new content and functionality on an e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience.
• Creates processes to ensure that content schedules and budget commitments are met.
• Creates social media posts and ad copies.
• Monitors bid the management of pay per click campaigns.
• Analyzes search engine optimization and pay per click campaign data and optimizes accordingly.
• Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.
• Works closely with the technical team (internal and external) to ensure that the new site development aligns with content management needs and roadmaps.

Digital Literacy - Level 3

Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace.

• Evaluates the quality of information obtained through online searches.
• Uses digital technologies (e. g. , cloud-based platforms) to facilitate collaboration and accomplish goals.
• Produces reports from the organization's digital assets to inform decision-making.
• Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection.
• Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect.
• Utilizes standard features available to regular users in industry specific software.

Marketing Strategy - Level 3

Definition: Establishing organizational marketing goals and identifying a strategy to achieve them.

• Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation, and control.
• Provides justification for changes to the marketing strategy based on a review of aggregated internal or external data.
• Allocates resources (e. g. , financial, human, physical) across the marketing mix.
• Facilitates collaboration across functions for specific marketing initiatives.
• Ensures the consistency of the marketing plan implementation across marketing functions.

Marketing Metrics - Level 3

Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.

• Analyzes measurement data to inform the evaluation of the marketing strategy.
• Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.
• Measures progress of marketing activities against objectives using a variety of metrics and methodologies.
• Develops metrics and key performance indicators to assist in the evaluation of marketing activities.

Data Visualization and Presentation - Level 3

Definition: Creating compelling visual narratives to present the findings of data analyses.

• Represents insights from data analysis by creating compelling visual narratives.
• Proposes optimized visualizations based on a previsualization of business needs.
• Maintains a suite of visual da.