Xediton is a specialty pharmaceutical company located in Oakville, with a focus on meeting the needs of patients, physicians and partners.
We are committed to developing, partnering and making available new and established medicines to promote the health of Canadians.
Marketing Manager - Pharmaceuticals, Ophthalmology and Respiratory
The Marketing Manager (Ophthalmology and Respiratory) is responsible for developing and implementing marketing and advertising materials and campaigns.
You will assist in the development of brand marketing strategy that supports the growth and profitability of the brands whilst working closely with both internal and external stakeholders.
Responsible for the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness.
Create marketing materials including but not limited to brochures, advertisements, posters, technical sheets and sales presentations.
Seek out new advertising opportunities, develop campaigns and promotions to drive sales and raise brand awareness.
Responsible for developing and executing operational marketing plans that will support business objectives.
Arrange sales training, positioning training and competitive tactical training.
Develop, implement and evaluate strategic marketing and sales programs and promotional materials for the sales force and customers.
Responsible for developing forecasts and tracking performance of brands.
Develop and execute integrated demand generation programs to meet marketing objectives including traditional and social media advertising.
Design, develop and implement strategies for online marketing; develop metrics to measure Social Media marketing efforts.
• Provide advertising, marketing and brand promotional knowledge, expertise and flawless execution.
~ Must have at least 6- 8 years hands-on marketing experience in a pharmaceutical, environment in Ophthalmology and Respiratory.
Experience in marketing pharmaceuticals or medical products into hospitals and healthcare setting is an asset.
Extremely proficient in Microsoft Office.
Experience using social media tools is an asset.
Detail-oriented, strong innovative and creative marketing skills.
Must have ability to learn both technical and product related materials to be able to conduct product training and create promotional materials and selling tools.
• Ability to communicate with physicians, executives and business partners.
Ability to partner with the sales force and sales management to develop brand strategies.
Experience with Web Marketing is an asset.
~ To apply, please email your application and resume through the link on the Careers section of our website or apply through Indeed's website.
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