Marketing Executive – Digital & Brand Strategy - FinTech

Marketing Executive - Drive Growth at a Leading FinTech Innovator

Position:
Marketing Executive

Employment Type:
Full-Time

About RemitBee

RemitBee is a dynamic FinTech company based in Mississauga, ON, with a mission to "Spark the financial revolution by connecting people and money - across borders, currencies, and cultures." Our innovative platform enables customers to transfer money securely and affordably to over 100 countries. Additionally, we provide services like currency exchange, bill payments, gift cards, and more to simplify and enhance the financial experience.

Recognized as one of the GTA's most admired FinTech companies, RemitBee is expanding globally and acquiring additional market share in Canada. Join our vibrant, fast-growing team and make a significant impact on the way the world connects financially.

When you join our team, you'll experience a culture of innovation, mentorship, and inclusion, where your ideas and skills will directly contribute to our vision of becoming the most trusted financial services provider globally.

Your Mission

As our Marketing Executive, you'll take charge of developing and executing multi-channel marketing strategies, strengthening brand positioning, and driving customer engagement. Your strategic mindset, hands-on approach, and data-driven decision-making will be instrumental in scaling RemitBee's marketing efforts.

What You'll Do

• Marketing Strategy & Execution:
  Develop and execute marketing campaigns across digital, content, partnerships, and events, tailored to different markets.
• Brand Awareness & Positioning:
  Ensure consistent brand messaging and increase market visibility.
• Content Planning & Development:
  Create and manage content calendars aligned with marketing goals.
• Influencer & Partnership Marketing:
  Identify, engage, and manage influencers and brand partners to amplify RemitBee's reach.
• Production of Marketing Materials:
  Oversee the creation of marketing materials (videos, graphics, and written content) using internal teams and freelancers.
• Market Research & Customer Segmentation:
  Identify growth opportunities and optimize targeting strategies.
• Team Coordination:
  Marketing initiatives by collaborating with internal teams and external freelancers to ensure seamless execution.
• Performance & Budget Management:
  Allocate budgets effectively and measure ROI for all campaigns.
• Campaign Performance Analysis:
  Use analytics tools to track and optimize marketing efforts.
• Lead Generation & Customer Engagement:
  Drive high-quality leads through targeted marketing initiatives.
• Quarterly Planning:
  Develop and execute quarterly marketing plans with clear KPIs and tracking metrics.

What You Bring

• Experience:
  4+ years in marketing strategy, campaign execution, and brand management.
• Technical Expertise:
  Experience with Google Analytics, CRM tools, and marketing automation platforms.
• Content & Copywriting Skills:
  Ability to craft compelling marketing campaigns.
• Optimization Skills:
  Strong problem-solving skills with a data-driven approach to improving marketing strategies.
• Project Management:
  Ability to juggle multiple campaigns and meet deadlines.
• Stakeholder & Team Management:
  Experience collaborating with senior management, internal teams, and external freelancers.

Key Skill Set

A successful Marketing Executive at RemitBee should have a mix of strategic, analytical, execution, and technical skills:

1. Strategic & Analytical Skills

• Marketing Strategy Development - Crafting and executing multi-channel marketing strategies tailored to different markets.
• Market Research & Customer Segmentation - Understanding audience behavior and identifying opportunities.
• Brand Positioning & Awareness - Ensuring strong and consistent brand messaging.
• Budget Management & ROI Analysis - Allocating budgets effectively and measuring campaign performance.

2. Hands-on Digital Marketing Expertise

• Basic Understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMM (Social Media Marketing)
• Content Marketing - Developing engaging content strategies to drive traffic and conversions.
• Email Marketing - Experience with CRM tools and customer engagement platforms for automated email campaigns.
• Marketing Automation - Using automation tools to optimize customer journeys and nurture leads.
• Influencer & Partnership Marketing - Managing partnerships with influencers and affiliates to drive brand reach and engagement.

3. Technical Proficiency

• Google Analytics - Interpreting data to refine strategies.
• CRM Tools - Managing customer relationships and tracking interactions.
• Marketing Automation Platforms - Experience with tools for email campaigns, segmentation, and analytics.

What We Offer

• High Growth Potential:
  Be part of a young, vibrant company with opportunities to shape the future of FinTech.
• Performance-Based Options:
  Financial success through performance-based options tied to company growth.
• Collaborative Environment:
  Work with a supportive and innovative team that values your contributions.
• Competitive Benefits:
  Industry-standard benefits and perks.

Apply Today!

Are you ready to take the lead in driving growth for a cutting-edge fintech platform? Join us at RemitBee, where your ideas and skills will shape the future of international remittances.

We encourage you to share this opportunity with your network or anyone you think might be a great fit. Additionally, feel free to reshare this post on your social media to help us reach more exceptional candidates like you.

To learn more about us, visit our website, check out our LinkedIn page, and follow us on Facebook for updates.