Manager, Media Relations and Brand Marketing

Why Join BoomerangFX?

BoomerangFX isn't just a company-it's a movement redefining how private-pay healthcare practices operate. Recognized as one of North America's Fastest Growing Tech Companies two years in a row by Deloitte's Fast 500 program, ranking 6th in Canada and 23rd in North America, we are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% reflects our ambition to disrupt and dominate the healthcare technology landscape.

With headquarters in Miami and offices spanning Canada, the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We're honored as Gartner's Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.

Our integrated SaaS platform empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries to grow revenue, streamline operations, and enhance patient experiences. Join us and be part of a global community of innovators driving industry transformation.

This is your chance to build a meaningful career in a high-growth, entrepreneurial environment. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Position Overview

BoomerangFX is seeking an experienced and strategic Manager, Media Relations and Brand Marketing to amplify our brand's presence, manage high-profile media engagements, and position the company and its leadership as industry thought leaders. The ideal candidate will have a proven track record of securing high-impact media coverage, orchestrating successful PR campaigns, and promoting high-profile projects. This role will also focus on enhancing the public perception of BoomerangFX and driving awareness of our innovative solutions in the healthcare technology sector.

Key Responsibilities

• Media Relations:
  
  Build and maintain strong relationships with national and international media outlets, journalists, and influencers. Act as the primary point of contact for press inquiries and proactively pitch stories to ensure consistent media coverage.
• PR Strategy Development:
  
  Develop and execute comprehensive public relations strategies to enhance brand awareness and visibility. Ensure alignment with the company's broader marketing and business objectives.
• CEO's Book Launch:
  
  Lead the end-to-end PR strategy for the CEO's upcoming book. Coordinate media tours, organize book launch events, manage promotional campaigns, and secure interviews across multiple platforms.
• Podcast Outreach:
  
  Identify, approach, and secure influential CEOs and industry leaders to participate in the CEO's Challenger Podcast. Ensure high-profile guests that align with the brand's messaging and goals. Build and maintain a robust pipeline of potential guests.
• Content Creation:
  
  Craft compelling press releases, global media kits, feature stories, and executive bios that resonate with target audiences and elevate the company's reputation.
• Social Media Management:
  
  Implement best practices for social media growth and maintain consistent brand messaging across platforms. Monitor and report on social media performance.
• Campaign Monitoring:
  
  Track and evaluate the performance of PR campaigns using relevant metrics and tools. Provide detailed reports with actionable insights to improve future initiatives.

Must-Have Qualifications:

• Bachelors Degree in Media, Communications, Public Relations, or a related field.
• 6-8 years of experience in public relations, with a proven track record of organizing and executing successful launch events.
• A go-getter and sales-like personality- the ideal candidate will be able to get BoomerangFx's name out to the North American and Global Media.
• Demonstrated ability to connect with businesses, leaders, influencers to increase brand awareness.
• Exceptional written communication skills for crafting press releases and global media materials.
• Experience calling and pitching to news outlets.
• Strong organizational and project management skills with the ability to handle last-minute challenges, such as securing speaking engagements at high-profile events.

Nice-to-Have Qualifications:

• Experience with event-specific launches, particularly book launches.
• Familiarity with graphic design tools like Canva.
• Background in creating visual content.

What's In It for You?

At BoomerangFX, we believe in providing more than just a competitive salary and generous paid time off - we offer a unique opportunity to be part of a high-growth, game-changing environment.

• Entrepreneurial Mindset:
  
  Be part of an environment that encourages ownership, innovation, and collaboration.
• Growth-Driven:
  
  Work alongside passionate individuals committed to mutual growth, learning, and achieving shared goals for a company headed towards IPO.
• Competitive Salary and Benefits:
  
  Enjoy a competitive salary with performance-based incentives, comprehensive health, dental, and vision benefits, and retirement plans.
• Career Advancement:
  
  High performers are celebrated and rewarded with advancement opportunities and generous performance-based incentives.

Accessibility Statement

BoomerangFX is an equal-opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at ***.

Location:

Mississauga, ON (5 days onsite)

Salary:

80-90k plus 15% annual bonus