Associate Brand Manager - Watercraft

Johnson Outdoors Inc
CA - Nova Scotia - Yarmouth
May 6, 2025
Marketing

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Old Town Watercraft brings over 100 years of passion and authentic understanding in kayaks, canoes, and the new EPDL-power assist pedal kayaks to drive the next generation of innovation on the water. We want people to get out and experience the great outdoors, and we create gear to ensure they have the best experience from launch to landing.

Check out how the Old Town Watercraft brand feeds the passion for outdoor enjoyment!

Based in Racine, Wisconsin, on the shore of Lake Michigan, our headquarters offer access to winter sports like skiing and snowmobiling, as well as summer activities such as kayaking, fishing, sailing, and hiking. Located near Milwaukee and Chicago, the area features a vibrant arts scene and diverse dining options.

About the Role:

The role involves executing brand strategy and marketing tactics to increase profitability and brand effectiveness through consumer insights and segmentation. Responsibilities include market research, campaign execution, and collaboration across teams on communications, advertising, digital media, packaging, and promotional activities.

Key Responsibilities:

Contribute to brand and marketing strategy development, executing initiatives to enhance brand equity and consumer loyalty.
Manage marketing analytics, including consumer insights, competitive analysis, and market opportunities, reporting regularly to the marketing team.
Lead market research efforts to identify trends and opportunities.
Implement integrated marketing programs targeting specific consumer segments.
Collaborate with cross-functional teams on product development, innovation strategies, and briefs based on consumer insights.
Support marketing communication strategies, including campaigns, graphics, advertising, social media, and public relations.
Represent the brand at events, sponsorships, and grassroots initiatives.
Evaluate marketing ROI using KPIs, metrics, and dashboards.
Work with sales on programs and support at trade shows and customer presentations.
Engage with consumers on social media, responding to questions and reviews.
Perform other duties as assigned.

Qualifications:

Bachelor's degree in marketing, business, sales, or related field.
2+ years in brand and marketing, with experience in consumer research and insights.
Knowledge of branding, digital marketing, social media, sponsorships, and consumer segmentation.
Proven ability to use research for brand growth.
Experience managing marketing campaigns, budgets, and projects.
Strong communication skills and team collaboration.
Attention to detail and ability to meet deadlines.
Proficiency in Microsoft Office.
Willingness to travel as needed.

Our Culture:

Innovation and entrepreneurial spirit drive us to create trusted outdoor equipment.
We focus on our consumers and aim to make a positive impact in the world.
We value initiative, teamwork, and a proactive attitude.

Benefits:

Competitive salary with profit sharing and raises.
Paid time off, holidays, and benefits including wellness programs.
Career development and training opportunities.
Casual, collaborative work environment with company events and discounts.
Retirement plans, scholarships, insurance, and more.

We are an equal opportunity employer and welcome applicants regardless of background. For accommodations during the application process, contact ***.

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Read the full job description and apply online on the recuiter's web-site

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