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Titre du poste : Spécialiste du Marketing Relationnel (CRM)

Lieu : Montréal, QC, Canada

Département : Produit

Horaire : Du lundi au vendredi, de 9 h à 17 h, mode hybride

Supérieur hiérarchique : Chef de produit principal, Marketing

Salaire : 85 000 $ à 115 000 $/an, selon l'expérience + assurance collective, rabais voyage et plus encore.

Aperçu du poste

Nous recherchons un(e) spécialiste du marketing relationnel (CRM) pour diriger la stratégie du cycle de vie client et assurer son exécution au quotidien. Cela comprend la conception de parcours personnalisés basés sur les données - de l'onboarding à la réactivation - ainsi que le déploiement de campagnes multicanales percutantes (email, SMS, notifications push).

Responsabilités clés

  • Concevoir, lancer et optimiser des campagnes automatisées multicanales (email, SMS, push) adaptées aux différentes étapes du cycle de vie client, tout en respectant les lignes directrices de la marque
  • Diriger le développement créatif : rédaction de briefs, création de contenus, coordination avec les parties prenantes internes
  • Suivre la performance des campagnes via des rapports hebdomadaires et mensuels, et formuler des recommandations basées sur les données
  • Effectuer en continu des tests A/B (objets, timing, contenu, segmentation) pour améliorer les résultats et limiter la fatigue des audiences
  • Exploiter les données comportementales pour construire des parcours de nurturing ciblés, favorisant l'engagement, la rétention et la réactivation
  • Garantir une excellente délivrabilité des emails via la gestion de la réputation d'envoi et des configurations techniques (DMARC, DKIM, SPF, etc.)
  • Contribuer à la stratégie de marketing relationnel et d'expérience client (CX), notamment autour des programmes de fidélisation et de réengagement

Profil recherché

  • 3 à 5+ années d'expérience en CRM, marketing relationnel ou automatisation marketing (une expérience dans l'industrie du voyage est un atout majeur)
  • Maîtrise des plateformes CRM et outils d'automatisation (ex. : Mailchimp, Braze, Klaviyo)
  • Solide compréhension de la segmentation, de la personnalisation et des déclencheurs comportementaux
  • Esprit analytique et orienté résultats, à l'aise avec les tableaux de bord et outils d'analyse (Google Analytics, Looker Studio, Excel)
  • Excellentes compétences rédactionnelles et sens aigu de la communication centrée client
  • Autonomie, proactivité et goût prononcé pour l'expérimentation et l'optimisation continue

Atouts supplémentaires

  • Expérience avec des produits ou services de voyage B2C (ex. : circuits, vols, hébergements)
  • Connaissance des contenus dynamiques, moteurs de recommandations ou personnalisation par IA
  • Expérience CRM à l'échelle internationale ou en environnement multilingue

Ce que nous offrons

  • Rémunération et avantages compétitifs
  • Environnement de travail flexible et hybride
  • Accès à des rabais sur les voyages
  • Opportunité de façonner le CRM dans une entreprise en forte croissance axée sur le client

_______________________________________________________________

Job Title: Lifecycle Marketing Specialist (CRM)

Location: Montreal, QC, Canada

Department: Product

Hours: Monday to Friday, 9am - 5pm, hybrid work model

Reports To: Senior Product Manager, Marketing

Salary: $ 85,000-$115,000/year, based on experience + group insurance, travel discounts and more.

Role Overview

Seeking a Lifecycle Marketing Specialist (CRM) to lead the full customer-lifecycle strategy and manage daily execution. This includes designing data-driven journeys-from onboarding to re-engagement -and executing high-impact, multi-channel campaigns across email, SMS, and push. The role involves crafting creative assets, writing customer-centric copy, setting up automated flows, and running continuous A/B testing to optimize performance. You'll manage deliverability, oversee the campaign calendar , and deliver insights through regular reporting. Working closely with product, engineering, sales, and leadership, you'll convert customer behavior data into personalized messaging that drives results and contributes to long-term CRM growth strategy.

Key Responsibilities

  • Design, launch, and optimize automated multi-channel marketing campaigns (email, SMS, push) aligned with customer lifecycle stages and brand guidelines
  • Lead creative development-including briefs, copywriting, and content coordination-alongside cross-functional stakeholders
  • Monitor campaign performance through weekly and monthly reporting, offering actionable, data-informed insights
  • Email Deliverability - focus on ensuring emails reach their intended recipients' inboxes, rather than being filtered as spam or ending up in junk folders
  • Continuously A/B test subject lines, timing, content, and segmentation strategies to refine results and avoid fatigue
  • Use customer behavior data to build targeted nurture flows that improve engagement, retention, and reactivation
  • Maintain high standards for email deliverability through sender reputation and technical configurations (DMARC, DKIM, SPF, etc.)
  • Play a key role in shaping lifecycle marketing and CX strategy, collaborating on initiatives such as loyalty and re-engagement programs

What We're Looking For

  • 3-5+ years of experience in CRM, lifecycle marketing, or marketing automation (experience in the travel industry is a strong plus)
  • Strong proficiency in CRM platforms and automation tools (e.g., Mailchimp, Braze, Klaviyo)
  • Deep understanding of customer segmentation, personalization, and behavioral triggers
  • Analytical and results-oriented mindset, comfortable working with dashboards, data tools (Google Analytics, Looker Studio, Excel)
  • Strong written communication and copywriting skills with a customer-first focus
  • Independent, proactive marketer passionate about testing, learning, and optimizing for growth

Bonus Points

  • Experience with B2C travel products or services (e.g., tours, flights, accommodations)
  • Familiarity with dynamic content, AI-driven personalization, or recommendation engines
  • CRM experience in multilingual or international environments

What's Offered

  • Competitive salary and benefits
  • Hybrid work-model
  • Travel perks and discounts
  • Opportunity to help define CRM in a high-growth, customer-focused environment

Read the full job description and apply online on the recuiter's web-site

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