TikTok Media Buyer

WHO WE ARE

DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing.
Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands.
With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail.
DOE Media has generated over $2+ Billion in trackable, profitable online revenues.

Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.

Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge - We are the Experts, Professionalism, and Work Ethic defines who we are.
If your values resonate with ours, we're eager to meet you!

WHERE WE ARE GOING

Having propelled ourselves forward with an impressive $600+ million in digital ad spend and a remarkable $2+ Billion in generated revenue over the past three years, our journey has been nothing short of extraordinary.
Yet, we're not hitting the brakes; rather, we're gearing up for an ambitious future! Our sights are set on expanding our in-house team and client base sevenfold within the next five years.

As we continue to evolve, this is your golden opportunity to be an integral part of our forward-thinking journey.
Join us and be a catalyst for the exciting chapters that lie ahead!

WHAT WE'RE LOOKING FOR

We are looking to hire a Senior TikTok Media Buyer to join our Digital Strategy team.
The ultimate objective is to grow and scale the client's paid media accounts by driving lower costs per customer acquisition while increasing paid media spend through TikTok.
We need you to demonstrate proficiency in Advertising and Marketing principles to identify the most cost-effective solutions.
Our clients will look to you for guidance, ideation, and to bring their goals to reality.

WHAT YOU'LL DO

TikTok Campaign Strategy & Execution

• Develop, execute, and optimize performance-driven TikTok advertising strategies for a diverse portfolio of e-commerce clients.
  
• Oversee the end-to-end management of TikTok campaigns, including audience targeting, bidding strategies, and ad placements.
  
• Analyze campaign performance data to identify opportunities for optimization and implement adjustments in real-time.
  

Creative Collaboration & Testing

• Work closely with the creative team to develop engaging, high-converting TikTok ad creatives (including video, copy, and formats).
  
• Manage A/B testing of different ad creatives, targeting strategies, and formats to continuously improve campaign performance.
  
• Stay ahead of trends on TikTok and leverage viral trends, formats, and features to enhance creative performance.
  

Budget & Campaign Management

• Manage and allocate ad spend across multiple campaigns, ensuring campaigns stay within budget and achieve desired KPIs (ROAS, CPA, etc.).
  
• Provide insights into budget efficiency, forecasting, and scaling strategies for TikTok campaigns.
  

Performance Analysis & Reporting

• Analyze and report on campaign performance regularly, using data to make informed recommendations for ongoing optimization.
  
• Provide clients with actionable insights and recommendations based on campaign data, platform trends, and industry benchmarks.
  

Department Leadership & Development

• Build and scale the TikTok team, including hiring and training junior media buyers.
  
• Develop and implement internal best practices for TikTok advertising across the agency.
  
• Stay updated on new features, tools, and trends within the TikTok platform to continually improve the agency's capabilities.
  

Client Management

• Work closely with clients to understand their business objectives, brand voice, and key performance metrics.
  
• Provide strategic insights and maintain transparent communication with clients to ensure alignment with goals and expectations.
  

WHAT YOU'LL BRING TO THE TABLE

• 2-3+ years' experience with TikTok advertising with a spend min of $100K-$250K/mo aggregately
• 6mo-1 Year experience working with TikTop Shops and helping brands get set up
• 3-5+ years' experience working directly with clients
• 2-5+ Years of agency experience
• Proven experience in managing a team of media buyers
• Ability to interpret data to proactively identify and solve problems
• Expertise in Google Analytics in an eCommerce setting
• Communication skills - the kind where your message gets through to any audience
• Creative problem-solving capabilities:
  think outside the box, inside the box, and all around the box
• Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
• Collaborate effectively in a team environment
• Integrity, optimism, and respect, regardless of the situation - non-negotiable

WHAT YOU'LL FIND HERE

• Benefits that matter like time off without limits, healthcare coverage, and more
• Learning from the best.
  Collectively, we have years of expertise in e-commerce, digital advertising, and brand optimization
• A challenge.
  We're here to push you.
  Our goal is to give you experience and connections you won't forget
• Access to our leadership, industry experts, and peers who care about you and your development