Social Media Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Social Media Marketing Specialist

Introduction to team:

The Travel Partnerships and Media (TPM) team helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

The Social Media Marketing Specialist role sits on the Expedia Cruises marketing team in the TPM division of Expedia Group. If you enjoy staying up to date on the latest social media trends and content and are looking to join a team at the forefront of Franchise and Travel retail marketing, consider Expedia Cruises - the leading travel agency selling air, land, & sea vacations in communities across North America.

As someone with a flair for social media strategy and content, you understand what it takes to manage a diverse social media presence from strategy to execution and measurement. The Social Media Marketing Specialist is accountable for the execution and optimization of our social media marketing strategy. You'll also play a key role in the training and support of our Franchisees and Vacation Consultants through the creation of training resources, webinars, and participation in office hours.

In this role, you will:

• Drive and support Franchisee and Vacation Consultant success through best-in-class service and support of tools, processes, and implementation of strategic social media imperatives

• Oversee execution of paid ads to drive RSVPs for Franchisee in-store events to support our Core Promotions

• Lead initiatives and incentive programs that drive behavior to increase overall social media performance for our Core Promotion posts including Impressions, Reach, Engagement, RSVPs, and Leads

• Participate in the structure and content of service agreements with external agencies

• Oversee key performance metrics, identify when are out of normal range and propose actions to manage

• Oversee social media strategies that drive metrics in support of departmental goals

• Understand (internal and external) customers' needs, and develop the skills necessary to help customers understand business challenges

• Stay up to date with the latest social media best practices and technologies

• Set up and help administer Franchisee Facebook business pages

• Create training materials for our Social Media Tool 'SocialHUB'

• Host training webinars for our Franchisees and Vacation Consultants on how to make the most of their social media presence

• Attend off-site training events and host social media workshops where necessary

Experience and qualifications:

• Bachelor's or equivalent degree required

• 1-2 years of relevant experience in a social media or digital marketing role

• Solid experience with multi-media content creation

• Knowledge of keywords and hashtags

• Understanding of targeted ad setups, budget management, analysis and optimization

• Proficient in using social media management and scheduling tools

• Hands-on experience working with enterprise-level social media tools, preferably PromoRepublic or Hootsuite

• Strong customer service skills and ability to resolve client issues and challenges

Bonus Points:

• E-commerce and travel (cruise) industry experience

• Video Editing Skills

• Basic design skills using tools like Adobe Creative Suite

• Proficiency in HTML

Expedia Cruises is a Franchise-based cruise and travel retailer with 250 locations and over 5,500 travel agents across North America, and part of the Expedia Group. Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels. com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals. com™, and Expedia Cruises™.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels. com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals. com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50