Ecommerce Analytics Lead

Location:

Vancouver Office

Reports To:
Director of Ecommerce

Salary:
$90-105,000

The Company:

JD Sports is a sports-fashion retail company that inspires the emerging generation of globally-minded consumers through a connection to the universal culture of sport, music, and fashion. Established in 1981, the JD Group is a leading global omnichannel retailer of Sports, Fashion, and Outdoor brands. With our retail stores expanding and evolving throughout Canada, the Group continuously finds and develops talent that adds to our inclusive and diverse work culture. JD successfully sets the global standard for retail experience through the unique delivery of the world's most authentic brands. Our commitment to showcasing brands in a premium environment and stores remains a key part of the JD strategy.

The Role

We are seeking a data-driven Ecommerce Analytics Lead to drive growth and optimization

initiatives for our digital commerce experience. This role will play a pivotal part in improving

website performance, optimizing conversion, and enhancing product discovery. The ideal

candidate will leverage analytics to inform site enhancements, manage A/B testing strategies,

and execute data-driven UI/UX improvements.

Key Responsibilities

Ecommerce Performance & Analytics

• Analyze website performance, conversion funnels, and customer behaviour to identify growth opportunities.
• Own and optimize e-commerce analytics reporting using Google Analytics 4, Shopify Analytics, and other systems insights.
• Develop and execute A/B testing strategies to optimize conversion, build out personalization, and increase repeat purchase rate.
• Monitor search analytics to enhance product discoverability and improve search relevance.
• Track and report on customer lifetime value (LTV), retention, and segmentation to drive personalized experiences.
• Provide insights into digital merchandising, pricing, and promotions based on data analysis.
• Implement tracking best practices in Google Tag Manager (GTM) to ensure accurate data collection.
• Support data-driven decision-making by creating and maintaining custom dashboards in Looker Studio and other reporting systems.
• Collaborate with marketing teams to measure campaign impact on e-commerce revenue and engagement KPIs.
• Stay current with industry trends and best practices in ecommerce analytics, personalization, and retention strategies.

Product & Site Optimization

• Contribute to the roadmap for ecommerce site enhancements on Shopify Plus, prioritizing
• based on business impact.
• Define and document feature requirements for site search, personalization, and checkout optimizations.
• Work cross-functionally with UX/UI designers, developers, and marketing teams to implement improvements.
• Optimize search and product discovery using our search platform ranking and merchandising tools.
• Oversee A/B Testing campaigns, ensuring personalized recommendations drive higher engagement and conversions.
• Collaborate with developers to implement customizations and enhancements.
• Conduct competitive analysis and benchmarking to inform product decisions.
• Ensure a seamless and high-performing mobile experience by optimizing UX/UI.
• Partner with customer experience teams to address pain points through product enhancements and personalization strategies.
• Monitor site performance, identifying and resolving friction points to improve conversion rates.

Project Management & Execution

• Lead ecommerce projects, ensuring timely execution of site improvements and feature releases.
• Work with developers to scope and implement technical requirements for site optimizations.
• Maintain and prioritize a product backlog for ecommerce initiatives.
• Use JIRA or Trello to track progress, manage development cycles, and align stakeholders.
• User Acceptance Testing for all website releases.
• Conduct post-launch performance reviews for new site features and personalization strategies.
• Train internal teams on reporting capabilities and analytics best practices.
• Drive alignment between ecommerce, digital marketing, and merchandising teams to maximize site performance.
• Identify and mitigate risks related to e-commerce platform stability, data tracking, and third-party integrations.

Qualifications & Experience

Education & Background

• Bachelor's degree in Business, Marketing, Data Analytics, Computer Science, or equivalent experience.
• 4+ years of experience in ecommerce analytics, product management, or digital optimization.

Technical & Analytical Skills

• Proficiency in Google Analytics 4 and Shopify Analytics.
• Experience with A/B testing tools, particularly Dynamic Yield, Optimizely, or Google Optimize.
• Familiarity with SQL or data visualization tools (Tableau, Looker, Power BI) is a plus.
• Experience with website tagging, GTM implementation, and event tracking best practices.
• Knowledge of conversion rate optimization (CRO) principles and UX best practices.

Product & Project Management Skills

• Experience defining and executing product roadmaps for ecommerce platforms.
• Ability to translate business needs into precise requirements.
• Familiarity with Agile methodologies, sprint planning, and backlog management.
• Project management skills with experience using JIRA or Trello.
• Ability to collaborate with developers and UX teams to implement new features.

Ecommerce & Business Acumen

• Understanding of digital merchandising and personalization strategies.
• Ability to balance site performance improvements with business and branding goals.
• Experience with cross-functional collaboration between marketing, design, and technology teams.

Soft Skills

• Strong analytical mindset with a data-driven approach to decision-making.
• Excellent communication skills with the ability to present insights to leadership.
• Detail-oriented and proactive in identifying opportunities for optimization.
• Comfortable working in a fast-paced, dynamic environment.