Marketing Operations Manager

Alliance Search Partners
CA - Alberta - alberta
April 30, 2025

Marketing Operations Manager

Edmonton, AB

Build the Foundation for Revenue Excellence

Our Customer was Established in 1952 as a family business with deep roots in rural communities, and has grown to become one of Canada's largest tax and financial consulting firms for small businesses. With 12 branches across the country, we support over 15,000 Canadian entrepreneurs and small business owners, including farmers, construction contractors, skilled trades, and self-employed professionals.

As our Marketing Operations Manager, you'll lead the charge in building and optimizing a cutting-edge marketing operations engine. You'll develop systems and frameworks that align our revenue teams, measure performance, and drive strategic growth. By analyzing trends, interpreting metrics, and translating data into actionable strategies, you'll play a pivotal role in ensuring seamless collaboration across marketing, sales, and customer success while delivering measurable impact.

Why You'll Love This Role

Lead Innovation:
Build and optimize a marketing operations system that fuels growth and enhances the customer journey.
Career Growth:
Collaborate on cross-departmental strategic planning with potential to evolve into a Revenue Operations leadership role as we scale.
Competitive Rewards:
Enjoy a competitive salary, and comprehensive benefits.
Direct Impact:
Your work will shape our operational excellence and success metrics.
Collaborative Environment:
Partner with a talented team and best-in-class vendors to deliver exceptional results.

Key Responsibilities

Strategic Systems & Growth

Design and implement a scalable operations system that aligns marketing, sales, and services teams.
Partner with sales to develop and manage workflows for lead assignment, lead scoring, email campaigns, chatbots, lead nurturing programs within HubSpot.
Collaborate on long-term marketing strategies, ensuring alignment with business objectives.
Manage A/B testing priorities and lead optimization efforts to refine the website, customer journey, and campaign performance.
Serve as the central hub for cross-functional communication, aligning teams on goals and progress.
Present data stories, forecasts, and trends to align revenue teams and support company wide prioritization.

Data & Analytics

Build data-driven dashboards and reports for various levels of the organization to track performance and uncover actionable insights across our customer journey.
Track, analyze, and report on the full marketing lifecycle-from lead acquisition to retention-by monitoring KPIs, campaign performance, and lead generation metrics.
Champion data integrity, ensuring all teams have support to input their data, and access to actionable, reliable insights for optimization and performance management.
Leverage tools like Google Analytics, HubSpot, and Microsoft Clarity to monitor performance, and identify conversion rate optimization opportunities.
Ensure compliance with privacy and data regulations (e.g., PIPEDA, Bill C-27, PIPA) across all initiatives.

Technology & Automation

Own and optimize HubSpot CRM, keeping current with HubSpot updates, CRM functionality, and new product releases to identify opportunities for integrating enhancements and ensuring seamless integration across teams.
Evaluate and refine the marketing tech stack to streamline workflows and increase efficiency.
Refine lead scoring models to deliver high-quality MQLs and SQLs to sales and automate lead nurturing, retention, and cross-sell/up-sell campaigns.
Develop, document, and scale marketing workflows to support growth objectives.

What You Bring

Education and Experience

5+ years of experience in marketing operations, marketing technology, or revenue operations (preferably in a B2B setting).
Bachelor's degree in Data Analytics, Marketing, Business Administration, or related field (relevant certifications a plus).
Certification in HubSpot Revenue Operations is highly valued.

Knowledge, Skills and Abilities

HubSpot wizardry is a must:
Hands-on experience managing HubSpot and pipeline processes such as implementation, automations, reports, workflows, lead assignments and scoring, and nurture streams.
Proven ability to design and manage, data- driven dashboards and complex reports for various levels of the organization. Preferably using HubSpot datasets.
Strong Excel and PowerBI skills for advanced data analysis and visualization.
Strong understanding of Google Analytics.
Excellent communication, project management, and organizational skills with a solutions-oriented mindset.
The ability to break down and interpret complex data into clear, actionable recommendations and explain trends, metrics, and outcomes to marketing teams and leadership.
Self-Starter with strong initiative, problem-solving skills, and the ability to identify and resolve challenges.

Read the full job description and apply online on the recuiter's web-site

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