Job Summary: biwin is recruiting a creative Consumer Brand Marketing Specialist responsible for enhancing our brand awareness and market share in the consumer electronics market. The ideal candidate will develop and execute innovative marketing strategies directly targeting end consumers and effectively communicate the value of biwin products across multiple channels. This position is essential for building brand loyalty and driving consumer engagement.
Key Responsibilities:
• Consumer Brand Strategy:
• Develop and execute overall marketing strategies for the consumer market
• Ensure brand message consistency across all consumer touchpoints
• Develop and manage budgets for consumer marketing campaigns
• Digital Marketing:
• Manage social media platforms to increase brand engagement
• Develop engaging content strategies, including video, image, and text content
• Oversee SEO and SEM activities
• Retail Marketing:
• Design and implement marketing materials for offline and online retail channels
• Develop shelf marketing solutions and product display strategies
• Collaborate with retail partners to create promotional campaigns and special displays
• Consumer Insights:
• Collect and analyze consumer data to guide marketing decisions
• Conduct consumer market research to understand target audience needs and preferences
• Monitor competitor activities and industry trends
• Content Creation:
• Oversee consumer-oriented content creation, including product descriptions, blog posts, and social media content
• Ensure all marketing materials align with brand standards and consumer expectations
• Collaborate with designers and external agencies to create visual content
• Event Management:
• Plan and execute consumer events, including product launches, exhibitions, and promotional activities
• Measure event effectiveness and provide detailed analysis of results
• Identify opportunities for improvement and implement best practices
Qualifications:
• 3+ years of marketing experience in consumer electronics or related fields
• Strong digital marketing skills, including social media management and content creation
• Successful track record in planning and executing consumer marketing campaigns
• Excellent creative thinking and analytical abilities
• Outstanding communication and project management skills
• Knowledge of storage products and the consumer electronics market
• Bachelor's degree in Marketing, Communications, or related field
• Proficiency with marketing analytics tools and social media platforms
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