Content Manager

We focus on people.
We put end users' experience as a priority on all strategies and processes.
Thus, we aim to make complex topics easy to understand and provide exactly what our audience is seeking.
We achieve this by carefully analyzing data and reflecting upon it, writing the content with care, and ensuring a smooth user experience.You will work on the igaming market to create, review, publish and order new content in Japanese with high standards of quality.
Your main responsibility is to develop and implement content strategies that not only align with our overarching business objectives but also address the interests and needs of our valued users.To be more specific, you will:
Define and implement, in collaboration with the SEO Manager, an editorial strategy to achieve the company's objectives.Conduct keyword research and identify new revenue streams alongside the SEO Manager, including emerging organic trends and niches in the iGaming industry.Write or delegate the writing of articles to feed the network of sites under his/her responsibility, ensuring consistency in tone and compliance with brand guidelines.Ensure the best monetization of the sites under his/her responsibility using established processes, including testing and optimizing affiliate strategies and seasonal campaigns.Be responsible for the performance of your sites according to the company's objectives and take appropriate actions in collaboration with the SEO Manager (e.g., on-site optimizations, SERP feature tracking, new content, internal linking, brands and keywords prioritization).Monitor the performance of your sites via daily rankings, Search Console, Lookerstudio, etc.
using key indicators such as conversion rates, traffic, CTP (Click to Partners), NDCs, and ranking Find and manage new contributors respecting the budget (in-house writers and freelancers) Lead projects (launch new sites, revamp existing sites, cover sports events, etc.)Be responsible and ensure the integrity and accuracy of your sites from legal and commercial perspectives (compliance, offer & codes updates) while maintaining and improving existing rankings.
The ideal profile You're passionate about content strategy, audience engagement, and performance-driven content, We're on the lookout for someone who not only shares our values and ambitions but also envisions growing alongside MoveUp Media.
As a dedicated team player, you embody fair play, transparency, agility, and an unstoppable drive.
You're the perfect fit for our team if you:
Have at least two years in content management or copywriting, with a track record of overseeing and optimizing digital content.Have Industry Knowledge:
Experience in iGaming or affiliate marketing is a plus.Have User-Centric Approach:
You understand the key role of user experience (UX) in content engagement.Have strong Decision-Making & Collaboration skills:
You actively contribute to editorial strategies and enjoy participating in content planning.Benefit from Exceptional Communication Skills:
You articulate ideas clearly and collaborate effectively across teams.Are meticulous Attention to Detail:
Accuracy and consistency are your top priorities.Manage easily content Calendar:
You efficiently plan and maintain content calendars, ensuring alignment with marketing and product goals.You proactively identify usability issues, suggest improvements, and implement best practices.Stay ahead of local industry trends and adapt strategies accordingly.You have experience coordinating freelance writers, ensuring timely and high-quality content delivery.Are fluent in English and Japanese.
Feeling up to the task of managing the main challenges of the role, even without meeting all criteria? We're eager to hear from you! We know not all great candidates will match 100% of the above.
Next steps in the process ✅We would like for you to share examples of content that you wrote and was successful (we will be keen to know how).
If you have a solid portfolio of iGaming content that was produced and published under your own name, we would love to see it.
Any proven work in related topics, such as sports reporting, is also very relevant.First Interview:
A conversation with your future manager to ensure you meet the role's requirements.Second Interview:
A chat with HR to understand you better and ensure a cultural fit with MoveUp Media.Final Step:
A proposition for us to start working together!What's in it for youRemote Work Environment:
Enjoy the flexibility of working remotely full-time.Flexible Schedule:
We measure results , not hours.Paid time off Competitive salary:
depending on your level of seniority in the role and your locationDevelopment Opportunities:
As a rapidly growing startup, we offer numerous possibilities for career advancement and support your career path.Team Gatherings:
Annual team get-togethers to connect, work, and have fun .
We strive to find enjoyable spots for everyone.Wellness Fund:
€1,000 per year dedicated to your professional development, sports, or cultural events of your choice.MoveUp Media