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- Unit 02: Segmenting, Targeting
- Psychographic segmentation deals
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Card 8 / 115: Psychographic segmentation deals with which customer characteristics?
A)
Neuroses, psychoses, dysfunctions
B)
Addictions, avoidances, antagonisms
C)
Values, attitudes, lifestyles
D)
Age, gender, income
Answer:
C) Values, attitudes, lifestyles
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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