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Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)

Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

  • Think of an industry with which you are familiar. Discuss the major elements of a business model and apply it to the industry chosen. What features in the model appear to be a standard compared to other industries?
  • What are the steps in the process of customers’ needs and wants identified in the chapter as defined by Dorfman?
  • Or: Refer to the section of this chapter entitled “Identifying customers’ wants successfully”. In Dorfman’s framework three steps lead to the identification of customers' need and wants. This process ends on the validation of needs. What would be a further step geared to identify future needs?
  • Read the case about the Market research to determine the potential market for funeral services in Monterrey, Mexico.
    • What objectives would you propose for this study?
    • Methodology suggested?
    • What policies could be derived from the information obtained by the Marketing Research study?

Questions & Answers

Why is b in the answer
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Ernest
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Nitin
(Pcos∅+qsin∅)/(pcos∅-psin∅)
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ZAHRO Reply
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Parts of the pole was painted red, blue and yellow. 3 /5 of the pole was red and 7 /8 was painted blue. What part was painted yellow?
Patrick
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Katleho Reply
Lairene and Mae are joking that their combined ages equal Sam’s age. If Lairene is twice Mae’s age and Sam is 69 yrs old, what are Lairene’s and Mae’s ages?
Mary Reply
23yrs
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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