Packaging

Arts and culture

Grade 9

Personal and social skills

Module 1

Packaging

VISUAL ARTS

Activity 1 (Group work)

• Materials required : Learners must bring to school any form of packaging or container , i.e. packaging of breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drink, perfume, etc.

• Discuss the packaging of each learner in each group under the following headings:

Analysis of package design

Study the packaging and discuss the following:

• The intended message (what is the packaging trying to say)
• The target group (youth, adults, housewives, workers, etc)
• The technique and style (e.g. humoristic, serious, realistic, abstract, etc.)
• The use of colour
• The use of words – the type/style of letters used (do they fit the message?)
• Suitability of material/s (with regard to the specific product)
• General effectiveness of the packaging (Will people buy it? Is it easy to handle?)
• The use of symbols, signs, logos (especially those that may be aimed at a specific group of people – e.g. cultural/religious groups, health conditions, dietary limitations, etc)

• Each learner must hand in a written assessment of his or her packaging for assessment.

Activity 2 (Group work)

A ‘new’ product is suggested to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. The groups have to market these products. Firstly the group must decide on the following:

• A name for the product
• The target group to whom it must be sold
• The advertising style or technique
• The use of colour
• The type of lettering

• Together, the members of each group must design a poster to advertise their new product. Keep the above elements in mind! Also look at what is going to be assessed:

Assessment

Memorandum

Activity 1 (groupwork)

Materials needed : Learners must each bring some sort of container or packaging to the class, e.g. packets for breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drinks, perfume, etc.

• Working in groups of four to six learners, each learner’s packaging is discussed under different headings, as follows:

Analysis of package design

Study the given packaging and discuss the following:

• the intended message
• the target group
• techniques and styles (e.g. humoristic, serious, realistic, abstract, etc.)
• the use of colour
• the letter type/typography
• suitability of the material(s)
• general effectiveness of the packaging (will people buy it?)
• the use of symbols, signs, logos’ (especially references to cultural groups)

Each learner must hand in an analysis of his/her packaging for assessment.

Activity 2 (group work)

• Give a ‘new’ product to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. Firstly, the group must decide on the following:

• a name for the product
• the target group to whom it must be sold
• the advertising style or technique
• the use of colour
• the letter type

• Together, each group must design a poster to advertise their new product.