2. The advertisement
- Devise and plan a radio advertisement, advertising a special event happening at the school, e.g. the African Dance of ‘Activities for the Learner’, Grade 9 Module 4 Learning Unit 2.
- The following aspects must be taken into consideration when planning this advertisement:
- There has to be a script.
- Who is doing the voice over (dialogue) for the advertisement?
- Is there going to be music? if so, what?
- Will special effects be used?
- How long is the advertisement going to be? (not more than 60 seconds).
- Who will be the director?
- Who will be the producer?
- Who is going to record the advertisement?
- Is there recording equipment available for this project?
- Who is the target audience?
- Date, time and venue of the performance have to be included in the planning.
- Divide into groups.
- Plan, write and produce an advertisement for the “African Dance” of Learning Unit 2, Grade 9 Module 4: Dance.
- Select the advertisement from the class you would like to broadcast – there can be more than one.
3. The BROADCAST
- Broadcast the winning advertisements over the school intercom to advertise the dance.
Hints for producing a radio advertisement:
Discuss with your group what the ‘feel’ of the advertisement will be.
Select the information you would like to convey – time, date, venue, etc.
Select the special sound effects – if any.
Select the background music.
Write the script.
Select the person(s) who is(are) going to do the voice-over.
Keep your target audience in mind.
Be creative!
Have fun!
Hints for recording a radio advertisement:
Experiment with distance from the microphone (far-away sounds).
Experiment with loud and soft sounds – that includes the voice-over, music and special effects.
Do you want the music to be in the background or a prominent feature?
Assessment
| Learning Outcome(LOs) |
| LO 1 |
| creating, interpreting and presentingThe learner will be able to create, interpret and present work in each of the art forms. |
| Assessment Standards(ASe) |
| We know this when the learner: |
| DANCE |
| 1.1 participates in the choreography and presentation of a short dance for a performance or cultural event;1.2 in preparing the body, accurately performs a set warm-up and skill-building sequence, including body conditioning and dance technique in a particular style;1.3 moves across space in movement sequences with co-ordination, musicality, quality, style, balance and control;1.4 learns and performs, with appropriate style and movement quality, works choreographed by others from at least two cultures, which may be: |
| 1.4.1 classical / traditional (African, Eastern or Western); |
| 1.4.2 contemporary; |
| 1.5 creates a dance that fuses steps or styles from more than one South African dance form with a clear beginning, middle and ending. |
| DRAMA |
| 1.6 conducts a simple warm-up routine with the class;1.7 participates in an aspect of planning, organising, advertising, marketing, fund-raising or producing a dramatic item for an audience; |
Memorandum
Activity 1
With this module you have to guide the learners to be able to conduct a warm-up routine for the class. It is important they keep the following aspects of the warm-up in mind when planning their warm-up routine: