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Entertainment function

An obvious manifest function of media is its entertainment value. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. And the numbers certainly illustrate that. While 2012 Nielsen research shows a slight reduction of U.S. homes with televisions, the reach of television is still vast. And the amount of time spent watching is equally large. Clearly, enjoyment is paramount. On the technology side, as well, there is a clear entertainment factor to the use of new innovations. From online gaming to chatting with friends on Facebook, technology offers new and more exciting ways for people to entertain themselves.

Social norm functions

Even while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms, values, and beliefs to the next generation. In fact, we are socialized and resocialized by media throughout our whole lives. All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should react to events. Media also provide us with cultural touchstones during events of national significance. How many of your older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading this textbook followed the events of September 11 or Hurricane Katrina on television or the Internet?

Just as in Anderson and Bushman's (2011) evidence in the Violence in Media and Video Games: Does It Matter? feature, debate still exists over the extent and impact of media socialization. One recent study (Krahe et al. 2011) demonstrated that violent media content does have a desensitizing affect and is correlated with aggressive thoughts. Another group of scholars (Gentile, Mathieson, and Crick 2011) found that among children exposure to media violence led to an increase in both physical and relational aggression. Yet, a meta-analysis study covering four decades of research (Savage 2003) could not establish a definitive link between viewing violence and committing criminal violence.

It is clear from watching people emulate the styles of dress and talk that appear in media that media has a socializing influence. What is not clear, despite nearly fifty years of empirical research, is how much socializing influence the media has when compared to other agents of socialization, which include any social institution that passes along norms, values, and beliefs (such as peers, family, religious institutions, and the like).

Life-changing functions

Like media, many forms of technology do indeed entertain us, provide a venue for commercialization, and socialize us. For example, some studies suggest the rising obesity rate is correlated with the decrease in physical activity caused by an increase in use of some forms of technology, a latent function of the prevalence of media in society (Kautiainen et al. 2011). Without a doubt, a manifest function of technology is to change our lives, sometimes for the better and sometimes for the worse. Think of how the digital age has improved the ways we communicate. Have you ever used Skype or another webcast to talk to a friend or family member far away? Or maybe you have organized a fund drive, raising thousands of dollars, all from your desk chair.

Questions & Answers

community defination
Ansu Reply
does anybody know of any socialization process in the movie god must be crazy 1980?
Hidayah Reply
who was the founder of sociology
Juma Reply
Auguste Comte.
Brandon
Paul lazarsfeld
shedrach
Auguste Comte is considered as the founder because he was the one who has coined the word "Sociology" before this subject was termed the social physics.
Al
okay thanks
shedrach
Auguste Comte
NOSHARA
Good afternoon everyone.
NOSHARA
Hello
Polli
hello
Shevon
Identify three acts that may be deviant but not criminal in the Caribbean Society?
Shevon
Hi,,, good morning from here in Nigeria
Yusuf
Happy New Year guys
Yusuf
difference between sociology and physiology
Osei Reply
sociology is the study of groups and their interactions but physiology is the study of the structures in living organisms and how they function
Bindum
human factors that lead to backwardness of the country
Moses Reply
why sociology became the youngest of social science
Kadar Reply
what is Rural sociology?
Fanele Reply
Historical beck ground of sociology
Kadhif Reply
what are the dichotomous approach and do they affect rural sociological perspective of postmodern society
isah Reply
What is the origin of sociology?
Jeremiah Reply
what is a commuter train
Yunana Reply
a rail transport service which primarily operates within a city or metropolitan area connecting it to suburban areas
Ibrahim
which founded sociology?
Gabriel Reply
Auguste comte because he is the one who coined the term sociology
Fanele
who founded sociology
Gifty Reply
I can say Abdulrahman Ibn Khaldum
Emmurana
is sociology a science?
Cyrus
Yes
Polli
how so? @Polli Pol
Cyrus
Auguste Comte
Gabriel
It's because sociology has the same characteristics as that of a science. For instance in sociology:-- testing is possible. In science also testing is also possible. That also makes it a science. Objectivity is possible in both sociology and science. both, use of research methods is possible
Polli
Both are imperical Both are methodological Prediction is possible All of that makes sociology a science. However it is important to note that sociology is not a natural science but a social science. Also Objectivity is not high as in science Also a research cannot predict human behavior
Polli
Yes. Auguste Comte and Durkheim support that sociology is a science
Polli
However Marx Weber, disagrees with the view
Polli
what is the difference between crime and deviance
deborah Reply
who founded sociology
Gifty
I can say it is Auguste comte because he is the one who coined the term 'sociology '
Fanele
what is social change?
Hrittika Reply
Changes with transforms social institutions
Saurabh
Which*
Saurabh
change in society....and change in culture is known social change
Shubham
change denotes any alternation or modification that takes place in any situation or any object change is dynamic process of society remains completely static.
Aman

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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