<< Chapter < Page Chapter >> Page >

Entertainment function

An obvious manifest function of media is its entertainment value. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. And the numbers certainly illustrate that. While 2012 Nielsen research shows a slight reduction of U.S. homes with televisions, the reach of television is still vast. And the amount of time spent watching is equally large. Clearly, enjoyment is paramount. On the technology side, as well, there is a clear entertainment factor to the use of new innovations. From online gaming to chatting with friends on Facebook, technology offers new and more exciting ways for people to entertain themselves.

Social norm functions

Even while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms, values, and beliefs to the next generation. In fact, we are socialized and resocialized by media throughout our whole lives. All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should react to events. Media also provide us with cultural touchstones during events of national significance. How many of your older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading this textbook followed the events of September 11 or Hurricane Katrina on television or the Internet?

Just as in Anderson and Bushman's (2011) evidence in the Violence in Media and Video Games: Does It Matter? feature, debate still exists over the extent and impact of media socialization. One recent study (Krahe et al. 2011) demonstrated that violent media content does have a desensitizing affect and is correlated with aggressive thoughts. Another group of scholars (Gentile, Mathieson, and Crick 2011) found that among children exposure to media violence led to an increase in both physical and relational aggression. Yet, a meta-analysis study covering four decades of research (Savage 2003) could not establish a definitive link between viewing violence and committing criminal violence.

It is clear from watching people emulate the styles of dress and talk that appear in media that media has a socializing influence. What is not clear, despite nearly fifty years of empirical research, is how much socializing influence the media has when compared to other agents of socialization, which include any social institution that passes along norms, values, and beliefs (such as peers, family, religious institutions, and the like).

Life-changing functions

Like media, many forms of technology do indeed entertain us, provide a venue for commercialization, and socialize us. For example, some studies suggest the rising obesity rate is correlated with the decrease in physical activity caused by an increase in use of some forms of technology, a latent function of the prevalence of media in society (Kautiainen et al. 2011). Without a doubt, a manifest function of technology is to change our lives, sometimes for the better and sometimes for the worse. Think of how the digital age has improved the ways we communicate. Have you ever used Skype or another webcast to talk to a friend or family member far away? Or maybe you have organized a fund drive, raising thousands of dollars, all from your desk chair.

Questions & Answers

what do you mean by "power to constraint"?
Chisom Reply
can someone please elaborate the main elements of ethnicity.
Tinya
What is social thought? And the difference between social thought and sociological thought
onoja Reply
Please some one should explain this theories for me.. Functionalism,, conflict theory and symbolic interaction
onoja Reply
functionalism: interrelated parts designed to meet the biological and social needs of the individuals in that Society
Lisa
conflict Theory: the way inequalities contribute to social differences and perpetuate difference in power
Lisa
Symbolic: one to one interactions and communications
Lisa
Can this theories be criticise?
onoja
How can I have access to rural sociology lecture notes?
KIEH Reply
what is Karl max.
ALIYU Reply
karl Marx is a economist and he worked in sociology he proposed theory of communism
Zakir
communism said that Every member of society acquired equal rights means equal basic needs of life ...he said capitalism gain all the profits and worker remain in same situation they can't effort even his three times meals in a day
Zakir
What are the main tasks of Sociologist
Adamson Reply
Does a full Moon really trigger strange beh
Abubakar Reply
please does anyone doing Anthropology here. I need help on the notes
Pascal Reply
my course is a combination of sociology and anthropology. please I need some notes
Pascal
Actually am doing sociology
Abubakar
mmm ok I have a friend of mine who is offering Anthropology perhaps I will talk to him about the notes
Abubakar
where from u
BILAL
use your own reaearch and try to get your needs
yuusuf
Any body define Global implications nd technology
BILAL
hi
Elias
what are the differences and similarities between August Comte and Herbert Spencer theories? pls I need some response on that.
Elias
Hyy
BILAL
what are the advantages and disadvantages of multi​ culture
fazil Reply
hello
Pascal
hello
roamers
good morning from here
Pascal
morning
ram
good Morning
shoaib
please is there any way someone can have a private message here
Pascal
hii
fazil
hello
Pascal
hii
fazil
good morning pascal
fazil
hii
fazil
gd morning ram
fazil
plz try to answer the question above. don't say hi, helo and so on
yuusuf
Mr/Ms pascal there is no other option to have private massage here. try onother option to get private massages from here
yuusuf
trying to answer the advantage and disadvantage of multiculruralism. 1. The advantage is multethnic countries are home to majority of migrants a signifacant population of it being a highly educated skilled of workforces aroun the world.
yuusuf
2. Disadvantage may couse risk of social conflict occurs due to differences in relegios, beliefs, and practoces though ethnic retuals or certain weys of life that may couse rift between two or more groups.
yuusuf
more result plz References (Opinionfront.com)
yuusuf
How would you classify crimes like child abuse, human trafficking and domestic violence?
Omego Reply
I would say that these are very serious crimes especially because they hinge on the rights of human beings, therefore they would be classified as felonies. Felonies;are the most serious of crimes that one can commit.  
Douglas
what are the factors responsible for drug addiction using the theories of deviance
Cora Reply
parents are the first responsible for drugs addiction in our society today
Yakubu
what are the unique features of rural areas?
Gidion Reply
what is the positive influence of peer group on the adolescent
Nkolie Reply
i think the positive influence of peer group on the adolescent,overall is small but not big.
Ahsanul
yeah it more of the micro aspect towards positive behavior among peers on the adolescent
JOHNMIKE
Peer group makes a individual to know about the team work capabilities and also learns norms and values of society
roamers
explain problems of accommodation
Rank Reply
Explain the role of elites and type of elite theory
suleiman Reply

Get the best Introduction to sociol... course in your pocket!





Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Introduction to sociology 2e' conversation and receive update notifications?

Ask