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Entertainment function

An obvious manifest function of media is its entertainment value. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. And the numbers certainly illustrate that. While 2012 Nielsen research shows a slight reduction of U.S. homes with televisions, the reach of television is still vast. And the amount of time spent watching is equally large. Clearly, enjoyment is paramount. On the technology side, as well, there is a clear entertainment factor to the use of new innovations. From online gaming to chatting with friends on Facebook, technology offers new and more exciting ways for people to entertain themselves.

Social norm functions

Even while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms, values, and beliefs to the next generation. In fact, we are socialized and resocialized by media throughout our whole lives. All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should react to events. Media also provide us with cultural touchstones during events of national significance. How many of your older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading this textbook followed the events of September 11 or Hurricane Katrina on television or the Internet?

Just as in Anderson and Bushman's (2011) evidence in the Violence in Media and Video Games: Does It Matter? feature, debate still exists over the extent and impact of media socialization. One recent study (Krahe et al. 2011) demonstrated that violent media content does have a desensitizing affect and is correlated with aggressive thoughts. Another group of scholars (Gentile, Mathieson, and Crick 2011) found that among children exposure to media violence led to an increase in both physical and relational aggression. Yet, a meta-analysis study covering four decades of research (Savage 2003) could not establish a definitive link between viewing violence and committing criminal violence.

It is clear from watching people emulate the styles of dress and talk that appear in media that media has a socializing influence. What is not clear, despite nearly fifty years of empirical research, is how much socializing influence the media has when compared to other agents of socialization, which include any social institution that passes along norms, values, and beliefs (such as peers, family, religious institutions, and the like).

Life-changing functions

Like media, many forms of technology do indeed entertain us, provide a venue for commercialization, and socialize us. For example, some studies suggest the rising obesity rate is correlated with the decrease in physical activity caused by an increase in use of some forms of technology, a latent function of the prevalence of media in society (Kautiainen et al. 2011). Without a doubt, a manifest function of technology is to change our lives, sometimes for the better and sometimes for the worse. Think of how the digital age has improved the ways we communicate. Have you ever used Skype or another webcast to talk to a friend or family member far away? Or maybe you have organized a fund drive, raising thousands of dollars, all from your desk chair.

Questions & Answers

Change in society during French and industrial revolution
Rubal Reply
what is the generally accepted definition of marriage
Onyeka Reply
marriage is the legal union between two people
JAYz
according to beathis(1980) marriage is the union between a man and women such that the children born to the woman are the legimate offsprings of both partners
Bamshak
what about socratic method
VICTOR
Victor I don't understand your question
Bamshak
I mean the current authorities who defined the Socratic method?
VICTOR
social stratifaction
Alabi Reply
definition of culture
Hassan Reply
what are the effect of poverty in education
Chileshe
poverty effects education and our children. Children living in poverty tend to be exposed to more stress, more intense & longer lasting stress that negatively impact attention, focus, cognition, IQ and social skills.
Sonasa
underachievement
Sarmin
living Style of the people is known as culture
Qudrat
Why we need social interaction?
Qudrat Reply
what is norms and beliefs
Aabid Reply
what is norms
Prince
behaviour and attitudes which are considered normal
Chileshe
what are the causes of poverty?
Chileshe
capitalism
Sarmin
what is social stratification?
Keeper
what is the difference between values. norms. and belief
Qudrat
which is most desiminated religion in the world
ahmed
Trust me I'm not too sure about the "most disseminated religion", but for my money Christianity somehow dominates...
Athenkosi
Why study sociology
mohamed Reply
I need an enlightenment on the course the military and the state?
onoja Reply
what does the open system approach in education looks at as whole?
Beau Reply
it is the vave of feminism in which feminist want to equal education for male and female
Muhmmad
of what relevance is sociology towards understanding African social thought
Abubakar Reply
What is population studies?
onoja Reply
it's the study of population the population can be family, fertility, mortality e.t.c
Abubakar
What are the subjective reality of mass communications
isah Reply
preconditions that give rise to deviance behavior
James Reply
what is group
Nazir
a collectivity of people that are United for one common purpose
Asif
what do you mean by "power to constraint"?
Chisom Reply
can someone please elaborate the main elements of ethnicity.
Tinya
What is social thought? And the difference between social thought and sociological thought
onoja Reply
social thought : these are those thoughts which belongs to the practical life of an individual mean : A man is a social animal . he learn from the society sociological thoughts : it means theoretical thoughts which are related to a book or which are taken from a book<> 📖 or which are taught in
Qudrat
social thought: has do with. our daily exchanges of ideas from one person to another. while, sociological thought: derives from the attributes of social thought and social ideology.
Keeper

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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