<< Chapter < Page Chapter >> Page >
  • Explain the advantages and concerns of media globalization
  • Understand the globalization of technology
A Twitter update page from a U.S. photojournalist in Cairo, Egypt, during the recent uprising is shown.
These Twitter updates—a revolution in real time—show the role social media can play on the political stage. (Photo courtesy of Cambodia4kidsorg/flickr)

Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005), identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition of The World Is Flat , written in 2005, posits that core economic concepts were changed by personal computing and high-speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to how it prepares workers of the twenty-first century for this dynamic.

Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.

It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this new world order entails. In this section, we will look more closely at how media globalization and technological globalization play out in a sociological perspective. As the names suggest, media globalization    is the worldwide integration of media through the cross-cultural exchange of ideas, while technological globalization    refers to the cross-cultural development and exchange of technology.

Media globalization

Lyons (2005) suggests that multinational corporations are the primary vehicle of media globalization, and these corporations control global mass-media content and distribution (Compaine 2005). It is true, when looking at who controls which media outlets, that there are fewer independent news sources as larger and larger conglomerates develop. The United States offers about 1,500 newspapers, 2,600 book publishers, and an equal number of television stations, plus 6,000 magazines and a whopping 10,000 radio outlets (Bagdikian 2004).

On the surface, there is endless opportunity to find diverse media outlets. But the numbers are misleading. Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. This creates an oligopoly    in which a few firms dominate the media marketplace. In 1983, a mere 50 corporations owned the bulk of mass-media outlets. Today in the United States (which has no government-owned media) just five companies control 90 percent of media outlets (McChesney 1999). Ranked by 2014 company revenue, Comcast is the biggest, followed by the Disney Corporation, Time Warner, CBS, and Viacom (Time.com 2014). What impact does this consolidation have on the type of information to which the U.S. public is exposed? Does media consolidation deprive the public of multiple viewpoints and limit its discourse to the information and opinions shared by a few sources? Why does it matter?

Questions & Answers

what are social socialization processes?
ManTee Reply
state the three basic characteristics of science of which sociology satisfies
Sherita Reply
all social are problems are sociological problems but not all sociological problems are social problems
what is social status
Cornelius Reply
what are the factors that led to the emergence of sociology
what is sociology?
what is sociology
sociology is the study of human behavior and the society.
industrial revolution, enlightenment thinkers and french revolution
Sociology is the scientific study human behavior and the interaction of people in the society
sociology, a social science that studies human societies, their interactions, and the processes that preserve and change them
what is the different between ego and super ego
what are macro theories?
Daniel Reply
Structural Functionalism and class struggle; that try to explain things at the whole society level (vs. the micro that takes into account the personal circumstances of the individual)
what is the difference between sociology and public administration
Maryam Reply
What are the functions of education in sociology?
Dumi Reply
it bring good thought in the social family
Thank you
ya welcomed
The function is that to improve our policies about society. Act as a administrator.
What is the service provisioning?
*cultural reprduction *socialcontrole*assimilation* training and develooment *sellection and allocation of statues *promation of change
what is positivism
Advantages of conflict theory
define medical sociology
Mary Reply
what is elements
Issa Reply
Define medical sociology according to fifty scholars
Teslimot Reply
assess the importance of medical sociology
define medical sociology
how do we understand sociology in the society
through the way the people interact and how they share their common culture
what is norms
Gueandaline Reply
A rule that's imposed by regulations and/or socially enforced by members of a particular society or community.
discuss social stratification
Lisa Reply
discuss conflict thoery
What is the difference between Socialization and socialism
Yusuf Reply
socialization is the way people mingle and socialism is the form of government
what is culture
Культура это искусство и играет больше роль. каждый общество свой культура но в в чём проблема надо знать где именно и социализация в каком месте и. Т д.....
culture is the social creature of human

Get Jobilize Job Search Mobile App in your pocket Now!

Get it on Google Play Download on the App Store Now

Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Introduction to sociology 2e' conversation and receive update notifications?