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Storage

Once the information has been encoded, we have to somehow have to retain it. Our brains take the encoded information and place it in storage. Storage is the creation of a permanent record of information.

In order for a memory to go into storage (i.e., long-term memory), it has to pass through three distinct stages: Sensory Memory , Short-Term Memory , and finally Long-Term Memory . These stages were first proposed by Richard Atkinson and Richard Shiffrin (1968). Their model of human memory ( [link] ), called Atkinson-Shiffrin (A-S), is based on the belief that we process memories in the same way that a computer processes information.

A flow diagram consists of four boxes with connecting arrows. The first box is labeled “sensory input.” An arrow leads to the second box, which is labeled “sensory memory.” An arrow leads to the third box which is labeled “short-term memory (STM).” An arrow points to the fourth box, labeled “long-term memory (LTM),” and an arrow points in the reverse direction from the fourth to the third box. Above the short-term memory box, an arrow leaves the top-right of the box and curves around to point back to the top-left of the box; this arrow is labeled “rehearsal.” Both the “sensory memory” and “short-term memory” boxes have an arrow beneath them pointing to the text “information not transferred is lost.”
According to the Atkinson-Shiffrin model of memory, information passes through three distinct stages in order for it to be stored in long-term memory.

But A-S is just one model of memory. Others, such as Baddeley and Hitch (1974), have proposed a model where short-term memory itself has different forms. In this model, storing memories in short-term memory is like opening different files on a computer and adding information. The type of short-term memory (or computer file) depends on the type of information received. There are memories in visual-spatial form, as well as memories of spoken or written material, and they are stored in three short-term systems: a visuospatial sketchpad, an episodic buffer, and a phonological loop. According to Baddeley and Hitch, a central executive part of memory supervises or controls the flow of information to and from the three short-term systems.

Sensory memory

In the Atkinson-Shiffrin model, stimuli from the environment are processed first in sensory memory    : storage of brief sensory events, such as sights, sounds, and tastes. It is very brief storage—up to a couple of seconds. We are constantly bombarded with sensory information. We cannot absorb all of it, or even most of it. And most of it has no impact on our lives. For example, what was your professor wearing the last class period? As long as the professor was dressed appropriately, it does not really matter what she was wearing. Sensory information about sights, sounds, smells, and even textures, which we do not view as valuable information, we discard. If we view something as valuable, the information will move into our short-term memory system.

One study of sensory memory researched the significance of valuable information on short-term memory storage. J. R. Stroop discovered a memory phenomenon in the 1930s: you will name a color more easily if it appears printed in that color, which is called the Stroop effect . In other words, the word “red” will be named more quickly, regardless of the color the word appears in, than any word that is colored red. Try an experiment: name the colors of the words you are given in [link] . Do not read the words, but say the color the word is printed in. For example, upon seeing the word “yellow” in green print, you should say “green,” not “yellow.” This experiment is fun, but it’s not as easy as it seems.

Several names of colors appear in a font color that is different from the name of the color. For example, the word “red” is colored blue.
The Stroop effect describes why it is difficult for us to name a color when the word and the color of the word are different.

Questions & Answers

does psychology deal with love?
Mohammed Reply
Maybe, i think
edem
I definitely would say yes
Clara
how so
Isaiah
*triarchic
Meredith
there are so many different reasons why you can fall in love with someone, many of them develope subconsciously -> psychology
Clara
love messes with the brain, a lot, ergo I believe that Psychology does indeed deal with love
what is synapse
Katie Reply
In the central nervous system, a synapse is a small gap at the end of a neuron that allows a signal to pass from one neuron to the next. synapse are found where nerve cells connect with other nerve cells
Najeem
can you do auto book auto
Mariah Reply
WHT u mean?
usef
yes
MD
heyy, may i join the conversation please?
edem Reply
who is the father of psychology
Richy Reply
aristatil
Ramadevi
and please, how would you guys, describe the study of psychology at college ?
edem
psychologist student?
Aspen
i mean not yet but am about to start college so wanna know how is it(college in general and psychology course) please
edem
Psychology is the study of mind and behaviour. So if you will take psychology as a subject so you will get to know how your everything (physical, mental, social, spiritual aspects) effects your behaviour
sakina
With this brief knowledge you can help people to cope up with their problems and only you can guide them correctly
sakina
And if you go for further specialisations you can study hypnosis, face reading, body language etc
sakina
Thanks a lot🙏🏾 And ik some of the stuffs u said but i am also going to write thesis, right ?
edem
ok no prob, thanks a lot🙏🏾✨
edem
cerebellum
Khan
hae everyone, hope you are well this evning my question is what is the difference between drive and motivation
Michael
good question
Rainee
drive is more like an impulse or urge and i think they both go together (drive and motivation) even if there is a slight difference
edem
@ Michael Drive is delivered to be innate without the use of an external stimuli, motivation normally evolves an outside stimuli which may include praise, appreciate, or reward.
Reginald
*believed...sorry for typo
Reginald
@Reginald, can't the motivation come from the inner self?
edem
Good question, please give an example.
Reginald
can we say desire of success for example
edem
Wilhelm Wundt is the father of psychology
ipau
Wilhem Wundt thank you for the road that you opened.
Qwanta
You mean who is the father of having a great educated argumentative guess? nothing is more wrong than this question. The question is you should ask yourselfs is, how sure are you abour their scientific studying? one's percieved assimilated approach to judging another person and saying they are
Roger
the biggest problem with scientific research and data is that ya you could get the same result 1000 times then it could go the other way 1000 times, but we would never know that and we did, we would still say ya but the proof is there. The only thing science proves is that humanity has
Roger
no facts about human behavior in the scientific context, but more in the trial and error.. sorry to tell you, but so far no one has proven Father of anything, thats up to you and i, judgement is bias, science is good enough lazy
Roger
cognitive development is the growing and development of the brain.
Jessy Reply
Anyone knows about Techno-fascism?
Hussein Reply
Ecofascism is a theoretical political model in which an authoritarian government would require individuals to sacrifice their own interests to the "organic whole of nature". The term is also used as a rhetorical pejorative to undermine the environmental movement.
ipau
what's the big difference between prejudice and discrimination?
Danice Reply
A prejudiced person may not act on their attitude.  Therefore, someone can be prejudiced towards a certain group but not discriminate against them.  Also, prejudice includes all three components of an attitude (affective, behavioral and cognitive), whereas discrimination just involves behavior
Nancy Lee
hi
basher
hello
Rahul
what is all about cognitive development?
Kamohelo
cognitive development is the growing and development of the brain
Jessy
how do you control a variable when using spss whilst running a pearsons correlation analysis?
Jessie Reply
it dependa on your study. according to what you want to say and explain your result
Pouran
why does it say her and she
Jayla Reply
stages of cognitive development
brivia Reply
sensory preoperatinal concrete formal
Rajendra
what is psychology
Chethani Reply
the study of insecurities and the effect on the host .
Sera
Psychology is the scientific study of behavior & mental processes
Angela
psychology is science about learning human behaviour
Zhamshid
behaviorosm
Khan
In thinking about the case of Candace described earlier, do you think that Candace benefitted or suffered as a result of consistently being passed on to the next grade?
Nene Reply
what is reward
Angeles Reply
reward is a technique to change behaviour
Rajendra
Reward is a way to promote a specific behaviour or to teach someone/ something to behave a specific way or perform a specific task.
Johan
a reward is something that is usually associated with desirable behavior. The child got a reward for winning the game. A reinforcer is different in that a reinforcer is anything that increases behavior, even if it is increasing an undesirable behavior.
Meredith
reward is earned effort realized
freweini
why heroine addicted people smoke heroine in a dirty and polluted place ?
Najeem Reply
?
Sera
?
Sera
G
ky
/i don't know
Rajendra
🤔
Hammam
I believe they don't wanna be seen
Ruphine
Rajendra Singh I'm asking from those who know thanks for your comment
Najeem
Ruphine it's not a scientific answer
Najeem
Ok
Ruphine
more my personal opinions and experiences than a real answer but more of an answer than the question marks
Jehsika
what's the data or fact that actually say that heroine smokers host in dirty and polluted place.
amaan
Generally the more time an addict is using and the harder they use the more their life and everything around them crumbles. it's quite common to find neat respectable clean users but over time the addiction increases and their health declines along with their ability to keep up day to day duties.
Jehsika
I'll see if I can find some links for you to have a read.
Jehsika
hi. as heroine affedted exactly on the brain, it should be because the chages heroine makes on frintal lobe and sensory and motor parts. after a while the cannot behave in a normal way. in a way heroine ruines the neurones
Pouran
The things said in the thread are some of the most horridly presumptuous & unwarrantedly pretentious statements I've read in my entire life. It's distastefully disrespect, to say the least.
Kaytee
Pouran Hi! thanks for answering I'm agree with your opinion and may the answer be the same
Najeem

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Source:  OpenStax, Psychology. OpenStax CNX. Feb 03, 2015 Download for free at https://legacy.cnx.org/content/col11629/1.5
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