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By the end of this section, you will be able to:
  • Explain the Asch effect
  • Define conformity and types of social influence
  • Describe Stanley Milgram’s experiment and its implications
  • Define groupthink, social facilitation, and social loafing

In this section, we discuss additional ways in which people influence others. The topics of conformity, social influence, obedience, and group processes demonstrate the power of the social situation to change our thoughts, feelings, and behaviors. We begin this section with a discussion of a famous social psychology experiment that demonstrated how susceptible humans are to outside social pressures.

Conformity

Solomon Asch conducted several experiments in the 1950s to determine how people are affected by the thoughts and behaviors of other people. In one study, a group of participants was shown a series of printed line segments of different lengths: a, b, and c ( [link] ). Participants were then shown a fourth line segment: x. They were asked to identify which line segment from the first group (a, b, or c) most closely resembled the fourth line segment in length.

A drawing has two boxes: in the first is a line labeled “x” and in the second are three lines of different lengths from each other, labeled “a,” “b,” and “c.”
These line segments illustrate the judgment task in Asch’s conformity study. Which line on the right—a, b, or c—is the same length as line x on the left?

Each group of participants had only one true, naïve subject. The remaining members of the group were confederates of the researcher. A confederate    is a person who is aware of the experiment and works for the researcher. Confederates are used to manipulate social situations as part of the research design, and the true, naïve participants believe that confederates are, like them, uninformed participants in the experiment. In Asch’s study, the confederates identified a line segment that was obviously shorter than the target line—a wrong answer. The naïve participant then had to identify aloud the line segment that best matched the target line segment.

How often do you think the true participant aligned with the confederates’ response? That is, how often do you think the group influenced the participant, and the participant gave the wrong answer? Asch (1955) found that 76% of participants conformed to group pressure at least once by indicating the incorrect line. Conformity is the change in a person’s behavior to go along with the group, even if he does not agree with the group. Why would people give the wrong answer? What factors would increase or decrease someone giving in or conforming to group pressure?

The Asch effect    is the influence of the group majority on an individual’s judgment.

What factors make a person more likely to yield to group pressure? Research shows that the size of the majority, the presence of another dissenter, and the public or relatively private nature of responses are key influences on conformity.

  • The size of the majority: The greater the number of people in the majority, the more likely an individual will conform. There is, however, an upper limit: a point where adding more members does not increase conformity. In Asch’s study, conformity increased with the number of people in the majority—up to seven individuals. At numbers beyond seven, conformity leveled off and decreased slightly (Asch, 1955).
  • The presence of another dissenter: If there is at least one dissenter, conformity rates drop to near zero (Asch, 1955).
  • The public or private nature of the responses: When responses are made publicly (in front of others), conformity is more likely; however, when responses are made privately (e.g., writing down the response), conformity is less likely (Deutsch&Gerard, 1955).

Questions & Answers

_____are the memory images that are related to particular place ,date and time .
Raghav Reply
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Ayado Reply
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Ayado
he or she can
Edward
I have been wondering of minor Autism I have estrange daughter that has I have been divorced and things like the ex wife sister told bad things about Me, Which I was not there to defend my self was said. one part) the other is the ex wife mom took care of her and never gave her kind of up bringing
Edward
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Edward
too bad
Ibrahim
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Glory Reply
Rootology is a blend of 13 concentrated herbal extracts that support against sneezing, congestion, sinus pressure, runny nose, itchy watery eyes, and headache.
Labdhee
a child playing with the friend without complaining is called
Valerie Reply
free child
Nisha
psycosocial development
Anita
playful & sporty child
Jaga
The scope of Experimental Psychology is widening with the invention of new tools and instruments for experiments.
Den Reply
like what kind?
MissRoyal
hello, what kind of people talk throught here
Marcela Reply
the kind looking for answers
Juan
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John
thought is autonomous. it is up to us compartmentalizing these random various thoughts that we too often incorrectly give them the title of (ideas)
John
what is the scope of experimental psychology?
Fareha
who is pavlo
ROGATH Reply
he believed in classic conditioning
just
he created classical conditioning
naina
Ivan Petrovich Pavlov was a Russian physiologist known primarily for his work in classical conditioning.
lavanya
Hello... Gyatri, angel and thinker.. I am MJ.
Mujtaba Reply
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naina
Hello
Jeanica
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Mujtaba
Fine
Jeanica
Where are you from?
Jeanica
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Luis
I'm not trying to be a killjoy but I don't think this is a conversation thread for meeting new people.
Aspen
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Aspen
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kumpulan
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Luis
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Luis
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artgalang
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Jeanica
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Mujtaba
Hi
Red
Hi
Esther
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Jeanica
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Girlie
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artgalang
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Esther
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Erick
Can anyone.... What is basic criteria for abnormalities...?
Mujtaba
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Mujtaba
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Luis
hello
Fermin
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kirti
me too
artgalang
Can you please explain me Diathesis stress model and its application
Mujtaba
And how can it applied..
Mujtaba
What is randomization
Joseph Reply
definition of stimulus
Thomas Reply
an idea, object or effect via the help of a mediational process which elicits a response
Wayne
please explain me clinical studies
abril Reply
clinical studies are people who evaluate behavior, medical, and surgical intervention
Connie
clinical studies are people who evaluate behavior, medical, and surgical intervention
Connie
what are the characteristics of learning?
steve Reply
The ability to learn is one of the most outstanding human characteristics. Learning occurs continuously throughout a person’s lifetime. To understand how people learn, it is necessary to understand what happens to the individual during the process. In spite of numerous theories and contrasting views
MUBARAK
Psychologists generally agree there are many characteristics of learning.
MUBARAK
Learning is the process by which one acquires, ingests, and stores or accepts information. The main characteristic of learning that; it is a process of obtaining knowledge to change human behavior through interaction, practice, and experience.
MUBARAK
Our experiences with learned information compose our bodies of knowledge.
MUBARAK
Is there not one universal understanding or relatable emotion whether physical or communicated verbally they could Trigger empathy?
Tory
what is immune system
Amanda Reply
a complex network of cells that protects the body against infection
Stephen
Sorry. Cells and proteins
Stephen
what is perspectives
acholonu Reply
someones point of view the way ur brain sees the way situations unfold
Echo
perspective is your view on topics
Trish
Perspective is your opinion on certain situations
Connie
your perspective is your interpretation of what is being said and done around you and how you hear and view them .
Jim
is this in reference to any particular use of the word? Because there are also the 7 major "perspectives" in psychology: psychodynamic, cognitive, behavioral, biological, cross-cultural, evolutionary, & humanistic
Alex
aren't they like schemas of the world, the future and yourself
naina
Perspective is your opinion on things that you feel, think or hear.
hiba
I'm trying to write a paper about video game and violence and suggestions or researches would help with this
rebal
do you also have to write about aggression and how its linked to video games and violence
naina
because for alevel psychology we could have a 16 marker essay for how media influences aggression which basically includes video games and violence on tv shows
naina
yes basically I'm arguing that video games cause violence not necessarily in a direct way but it plays apart. I'm trying to oppose the popular opinion of video games doesn't cause violence
rebal
It's not connected that much actually tbh
Kira
the way we think
according to my textbook rebal
naina
there is a lab study by Craig an Anderson- computer games mortal combat
naina
Matt delisi et al did a correlation study
naina
Lindsay Robertson et al - longitudinal study
naina
Craig Anderson also did a meta analysis of 136 studies
naina
I will check them thanks naina
rebal
Yes, that would be my recommendation.
Ashley Reply

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Source:  OpenStax, Psychology. OpenStax CNX. Feb 03, 2015 Download for free at https://legacy.cnx.org/content/col11629/1.5
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