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B. F. Skinner (1904–1990) was an American psychologist ( [link] ). Like Watson, Skinner was a behaviorist, and he concentrated on how behavior was affected by its consequences. Therefore, Skinner spoke of reinforcement and punishment as major factors in driving behavior. As a part of his research, Skinner developed a chamber that allowed the careful study of the principles of modifying behavior through reinforcement and punishment. This device, known as an operant conditioning chamber (or more familiarly, a Skinner box), has remained a crucial resource for researchers studying behavior (Thorne&Henley, 2005).

Photograph A shows B.F. Skinner. Illustration B shows a rat in a Skinner box: a chamber with a speaker, lights, a lever, and a food dispenser.
(a) B. F. Skinner is famous for his research on operant conditioning. (b) Modified versions of the operant conditioning chamber, or Skinner box, are still widely used in research settings today. (credit a: modification of work by "Silly rabbit"/Wikimedia Commons)

The Skinner box is a chamber that isolates the subject from the external environment and has a behavior indicator such as a lever or a button. When the animal pushes the button or lever, the box is able to deliver a positive reinforcement of the behavior (such as food) or a punishment (such as a noise) or a token conditioner (such as a light) that is correlated with either the positive reinforcement or punishment.

Skinner’s focus on positive and negative reinforcement of learned behaviors had a lasting influence in psychology that has waned somewhat since the growth of research in cognitive psychology. Despite this, conditioned learning is still used in human behavioral modification. Skinner’s two widely read and controversial popular science books about the value of operant conditioning for creating happier lives remain as thought-provoking arguments for his approach (Greengrass, 2004).

Maslow, rogers, and humanism

During the early 20th century, American psychology was dominated by behaviorism and psychoanalysis. However, some psychologists were uncomfortable with what they viewed as limited perspectives being so influential to the field. They objected to the pessimism and determinism (all actions driven by the unconscious) of Freud. They also disliked the reductionism, or simplifying nature, of behaviorism. Behaviorism is also deterministic at its core, because it sees human behavior as entirely determined by a combination of genetics and environment. Some psychologists began to form their own ideas that emphasized personal control, intentionality, and a true predisposition for “good” as important for our self-concept and our behavior. Thus, humanism emerged. Humanism is a perspective within psychology that emphasizes the potential for good that is innate to all humans. Two of the most well-known proponents of humanistic psychology are Abraham Maslow and Carl Rogers (O’Hara, n.d.).

Abraham Maslow (1908–1970) was an American psychologist who is best known for proposing a hierarchy of human needs in motivating behavior ( [link] ). Although this concept will be discussed in more detail in a later chapter, a brief overview will be provided here. Maslow asserted that so long as basic needs necessary for survival were met (e.g., food, water, shelter), higher-level needs (e.g., social needs) would begin to motivate behavior. According to Maslow, the highest-level needs relate to self-actualization, a process by which we achieve our full potential. Obviously, the focus on the positive aspects of human nature that are characteristic of the humanistic perspective is evident (Thorne&Henley, 2005). Humanistic psychologists rejected, on principle, the research approach based on reductionist experimentation in the tradition of the physical and biological sciences, because it missed the “whole” human being. Beginning with Maslow and Rogers, there was an insistence on a humanistic research program. This program has been largely qualitative (not measurement-based), but there exist a number of quantitative research strains within humanistic psychology, including research on happiness, self-concept, meditation, and the outcomes of humanistic psychotherapy (Friedman, 2008).

Questions & Answers

what does alfred adler differ from sigmund freud
Alysha Reply
One of the differences is that Adler had an holistic view of individuals when studying them whereas Freud worked on separate personality components
Syed
what are the differences between their theories
Alysha
heyyy
Crazy
Was Psyche rlly a Mortal woman
Elijah Reply
how much for book
Ashley Reply
Whose book?
Natalie
if it is for this book, psychological trauma and illuminations are each taxed differently depending on your mental preparedness to engage in the subject.
Nathaniel
does this apply to the career in applied behavior analysis?
Nicole Reply
Actually I really don't know much about psychology because my age is just 13 ..but I am interested in this subject.I feel it important..to know human behavior and about the world not materially but emotionally.. Can you help me from now to take the courses of psychology from now?
Nafisa
I can try. im only in my 2nd year
Nicole
read, take notes, study ask questions, study some more. you"ll do just fine. u made it this far.
jeddy
yes it does.
jeddy
age isn't a barrier.
jeddy
same here I am even 12 And I am interested in psychology reading and knowing is ok but what about exams
Vaishali
I have downloaded an app where I used to give exam per day
Nafisa
heyy.. I'm new here..can I know what is this chat box used for?
pakki
would you please recommend the app
Vaishali
here u can clear u doubts ..if u r having any problems
Nafisa
Hi can you help me? I need ideas for my thesis title related to psychology
Mercelyn
what's the subject?
Nicole
@nafisa name that app....
Ishan
psychology quiz
Nafisa
Don't learn psychology, learn what is the possibilities of mind then you will get know what is the psychology in real sens.
Mohammad
that's very truee
Nafisa
hii everyone I m new here
ROFIKUL
hmm
Nafisa
hello guys..go through q youtube and watch some psychological facts about human ....it is really very interesting....
Nafisa
Watch the illusions and be aware about it🤗
Nafisa
all information teaches something, its just not always truth.
Nathaniel
agreed
Teena
yes nafis what kind of help do you need
Wajid
no sir..
Nafisa
I was recently diagnosed schizophrenic. after a lifetime of major depression. time I did hear voices not for long. how does one know if they really schizophrenic?
Cathy Reply
because psychology is the dissection and study of the mind, some find it hard to believe a diagnosis under mental health concerns. if you feel you have been misdiagnosed, go to another doctor. be 100% honest in all questions asked. to lie to your doctor is much like lying to yourself/hurting self
on the contrary, a diagnosed schizophrenic doesn't always have episodes. it may start off very mild and progress over time. it may also be triggered by events/situations/certain states of mind the patient may experience
diagnosed schizophrenics are normally prescribed a medication that can help. if you feel your medication is not working, or that it may make matters worse, discuss this with your doctor so he/she can make adjustments. what works for one person may not work for them all, and so doctors need to know
i want to study about psychology b'coz my father has a mental illness. iwant to help my father to healed from her sicknessed.
Layca
please whats the answer
Fortune Reply
answer to what?
Gaunt
what is mean by what?
Mohammad
to the questions ooo i can't find the answers
Fortune
Can you repeat the question or comment the page you saw it?
Haim
why they named it psychology
zayn Reply
telll me
ABDUL
the word "psychology" comes from the Greek words "psyche" meaning life and "logos" meaning "explanation".
Soma
Psyche, in Greek mythology was a goddess who comes to represent the human soul's triumph over the misfortunes of life. The term psychology was coined. Psyche, meaning soul or mind and the root "ology" meaning the study of. I hope this helped.
JC
well done
ABDUL
what is chunking
Ritika Reply
Chunking is a process by which individual pieces of an information set are broken down and then grouped together in a meaningful whole.
Azquan
chunking is to information as syllabus is to word
ABDUL
what dose it means, operant and classic conditioning in short words?
Mikiyas Reply
scientific method, critical thinking.
jeddy Reply
the dealings with the thought process and human behavior.
jeddy
for acquiring knowledge by experimentation.
jeddy
study scientific study of mind and behavior.
jeddy
scientific study of the human mind and behavior.
jeddy
hey jeddy I have question s for you
Yussuf
hi what is behavioralism ?
jusem
what is psychology..?
Ania
the science of mental life.
Mikiyas
it focuses on understanding and modifying human behaviour
ABDUL
because emotion can't be measured.
marikrizz Reply
only by the person having the emotion.
Jason
it is subjective feeling
suman
only placed within levels of itself
Teena
and accepted as extended or beginning versions of emotions that are completely free of restrictions
Teena
anyone know, (2+2)/2
start
Emotions can't be measured, but they can be recognized. To be able to recognize certain characteristics that'll give me an idea about an individual's state of mind.
jeddy
any one knows (2+2)/2
start
it is 6
suman
anyone (2+2)/2
start
2
fadil
😂
suman
then more then just recognize but to comprehend the emotions being observed separating your own emotions from the situation currently in.. and rationally gaging the environment.. while then pulling each possible emotional vibe or energy exerted from the human being observed
Teena
How does learning influence behaviour
Tumpa Reply
our choice of study molds us and encourages us to practice what we learn. social structure also changes behavior based on the environment and peers. how we learn can be experimental as not everyone lesrns the same. some are more of a hands-on absorber, whereas others may learn better from listening
A confidence from personal knowledge. Not from having been taugbt. knowledge that you learned what was taught.
jeddy
life is choice, be ready for the best and be prepare for what yet to come in your way(Destiny)
Wayne
what is development
Momna Reply
In what Context are you referring to
Hassan
the progression/degression/growth of something. it is interpreted most commonly in psychology as how something is created or formed. ex: When did you develop an interest in psychology?
when refering to physical, cognitive, and social development, these types of development are determined by many circumstances. such as demographics, biology, and personality/character
it is the apprehensions fluency based by the process of configurations to a design based on product/witness series noticeboards to note the stats on order to retail agreements on stated series order.
Kay
Evolving
jeddy
I'm on my first year of a psychology course, is there anything I should know? anything you wished you knew when you just started psychology ? because I feel like I'm walking into all of this blindly
Lia Reply
hello
GOPAL
I feel exactly the same. Just about to start Psychology and Criminology. feeling slightly nervous 🙈
Sarah
and everything is online
Lia
only for a few weeks I believe. Unless I have read it wrong. I believe that they will try and filter everyone in.
Sarah
it's different for every country
Lia
hi
GOPAL
I start 9/14. Online as well.
LaQuisha
I know very little about Psychology
GOPAL
which area are you specialising in
Elle
yeah, everthing your just know, that psychology is everthing come out with, mind, behavior and emotion. and believe, once you study it, you will understand, wjy people act like that.
EDWARD
Don't be in the class with pre notions.. yh
ABDUL
after a successful job interview,Mr.Abhishek felt relaxed and calm,he stopped sweating and felt hungry,which part of his nervous system was activated
Babaljeet Reply
Hypothalamus
Words
what is the Borysenko model and why is it important?
Sarah
It explains the link between stress and diseases ie.. How long term stress on the mind or body can lead to chronic migraines, ulcers, depression...
Jennifer
I understand there is a link between stress and illness and disease. that when you are in high-stress situations for prolonged periods of time that the brain releases an abundance of stress hormones such as epinephrine, norepinephrine, cortisol, and aldosterone. idk anymore than that.
Sarah
what is the strees anger
Divya
what is difference between illness and disease
Umair
anyone knows (2+2)/2
start

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Source:  OpenStax, Psychology. OpenStax CNX. Feb 03, 2015 Download for free at https://legacy.cnx.org/content/col11629/1.5
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