<< Chapter < Page Chapter >> Page >

Basically, you must avoid the deployment of prejudices, stereotypes and uncritical generalizations about other cultures.

Prejudices refer to preconceived judgments or opinions, often devaluing opinions, about other cultures based on uncritical and biased generalizations and stereotypes about that culture. An example of a prejudice is the common misconception of people that thinks that older people cannot handle computers.

Stereotypes are standardized and simplified conceptions of groups or people based on some prior assumptions. A common stereotype is that computer experts are all geeks or nerds.

To avoid the biased appreciation of technology you must examine technology from the perspective of cultural relativism, that is, you must understand other cultures, including their technology, in terms of that culture itself, in terms of its values, beliefs, norms, ideologies, practices, etc.

More exercises

Interpreting a pizza-making machine

Read the following article the following article from Robotic Trends

(http://www.roboticstrends.com/): http://www.roboticstrends.com/service_healthcare/article/robopizza_lands_stateside

RoboPizza Lands Stateside

Let's Pizza machine creates pizza from scratch with fresh ingredients.

By Robotics Trends' News Sources - Filed Jun 19, 2012

Late-night cravings for pizza may soon be satisfied not by all-night delivery, but by this robot vending machine. Invented by Italians and just now arriving on our fair shores, the Let's Pizza machine actually creates the pizza more or less from scratch, and then bakes it as you watch. The future is here, and it's a bit carb-heavy.

Unlike the frozen and reheated affairs you're likely to find at a 7-11, this pizza is actually created when you order it, from "fresh" ingredients. The dough is mixed and flattened, the sauce spread, the cheese and toppings sprinkled. Some items are no refrigerated, no doubt, but nothing is frozen or pre-prepared. It's thin-crust, since it has to be fully baked in just a minute and a half. Each machine has enough ingredients for 200 pizzas, and offers four variations.

They've found enough success in the old country that the machines are finally coming stateside. They'll soon be found at "malls, airports, hospitals, restaurants, hotels, supermarkets, universities, gas stations, bus stations, etc," Ronald Rammers, CEO of the company distributing them here, told Pizza Marketplace.

The price has gone up since they first made their debut; they were about $4.50 a year ago when Atomic Toasters encountered them, but the recommended price is now $5.95. Hopefully the quality has gone up, too — that site's reporter described the pizza he got as having a dry, spongy crust and chemical taste to the cheese.

But the convenience and novelty of the whole operation may overcome any gourmet scruples, and they could even be used institutionally to ensure quick pizza creation for places like fairs and schools.

Oh well, give it a try.

Answer the following questions:

  1. The pizza making machine was invented by Italians. Pizza is Greek in origin. The ancient Greeks covered their bread with oils, herbs and cheese. Modern pizza, however, originated in Naples, Italy. What does this high tech pizza vending machine tells you about Italian culture?
  2. What social meanings are embedded in this Italian technology?
  3. According to this technology, what is of value in Italian culture? What Italian beliefs, symbols, ideologies, worldviews and tastes are embedded in these machines? What lifestyles or ways of life are associated to these pizza vending machines?
  4. Is there something about this pizza vending machine that makes it strictly Italian? Or, are these values, including a taste for pizza, found in other cultures around the world? Please, explain.
  5. What would these pizza vending machines mean to you?
  6. What do you think is the cultural horizon of these machines? Is it also rationalization? Why?
  7. Can you think of other general cultural assumptions that form the often unquestioned background to every aspect of social life in Italy that maybe informed and determined the design of these machines?
  8. Who will benefit from these vending machines? Who will not? [In answering thinks of the various stakeholders including inventors, corporations, vendors, traditional pizzerias and pizza making workers, consumers, etc, and the meaning they will attach to the pizza vending machine).

Questions & Answers

where we get a research paper on Nano chemistry....?
Maira Reply
nanopartical of organic/inorganic / physical chemistry , pdf / thesis / review
what are the products of Nano chemistry?
Maira Reply
There are lots of products of nano chemistry... Like nano coatings.....carbon fiber.. And lots of others..
Even nanotechnology is pretty much all about chemistry... Its the chemistry on quantum or atomic level
no nanotechnology is also a part of physics and maths it requires angle formulas and some pressure regarding concepts
Preparation and Applications of Nanomaterial for Drug Delivery
Hafiz Reply
Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
ya I also want to know the raman spectra
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
yes that's correct
I think
Nasa has use it in the 60's, copper as water purification in the moon travel.
nanocopper obvius
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
analytical skills graphene is prepared to kill any type viruses .
Any one who tell me about Preparation and application of Nanomaterial for drug Delivery
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
Privacy Information Security Software Version 1.1a
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get Jobilize Job Search Mobile App in your pocket Now!

Get it on Google Play

Source:  OpenStax, Civis project - uprm. OpenStax CNX. Nov 20, 2013 Download for free at http://cnx.org/content/col11359/1.4
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Civis project - uprm' conversation and receive update notifications?