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Multiplayer online games are also embedded in modern rationality. As noted by Grimes and Feenberg (2009) multiplayer online games “impose a rational form on a sector of experience” (105). These games are sites of social rationalization involving exchange of equivalents, classification and application of rules and the optimization of effort and calculation. As Grimes and Feenberg (2009: 106) explain:

Players and player moves are standardize through the program code (exchange of equivalents); formal rules are established by the game engine and operators as well as the player community (classification and application of rules); and player efforts are optimized and calculated through numeric leveling and pints systems that are further reinforced by the status and social capital granted to players of high standing (optimization of effort and calculation of results).

Certainly, the tendency of rationalization grew with modernity, especially with the Anglo-Germanic modernity. The cultural horizon of most technology is then Anglo-Germanic in origin (Dussel 1998). The predominance of this European cultural horizon around the world, and its mark in most technologies, is the consequence of technological diffusion, often the consequence of imperial and colonial encounters, and of the expansion of capitalism and commercial exchange worldwide. Yet, technologies are not simply adopted but rather adapted to local cultures and circumstances. Those adapting the technology construe the technology differently from the original producers and users of that technology, assigning new meanings to the technology in question. Even multiplayer online games are adapted in numerous ways (Feenberg and Grimes 2009). But again, and despite adaptation and the allocation of diverse meanings to technology, rationalization remains the modern cultural horizon of most technologies around the world, from the level of design to the level of use and consumption.

Appreciating technologies: some tips

So, if you want to appreciate technologies from other culture here’s what you must do.

1. Identify and name the various stakeholders or groups of people that designed, produced, developed, tested and use the technology in question.

2. Identify and list the diverse meanings, positive or negative, that these different groups attach to the technology in question.

3. Identify the cultural horizon of the technology in question. That is, identify the culturally general assumptions that form the often unquestioned background to every aspect of social life in that particular culture, including technology design, development and use in that culture.

The cultural horizon may or may not be rationalization. Yet, it is always a good place to start. Answering these questions may give you needed information for a better appreciation of technologies from other cultures. Of course, if you use it to appreciate technologies in your own culture it may reveal very interesting facts about your own culture. Try it too!

Some more tips to appreciate technology as culture

In examining technologies from other cultures you must also avoid ethnocentrism, the assumption that one’s group is superior to other groups. For example, you must avoid thinking uncritically that technologies developed in your culture are automatically better or superior to technologies developed elsewhere. You must also avoid biases in favor of Western culture. That is, you must avoid thinking uncritically that European and American technologies are better and superior than technologies developed elsewhere in the world. Also, you must avoid the uncritical assumption that all Japanese technologies are superior to technologies developed elsewhere in the world.

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
what is biological synthesis of nanoparticles
Sanket Reply
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Source:  OpenStax, Civis project - uprm. OpenStax CNX. Nov 20, 2013 Download for free at http://cnx.org/content/col11359/1.4
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