<< Chapter < Page Chapter >> Page >

Let’s consider another example: multiplayer online games. People give different meanings to these games. For some people, especially young people, these games denote entertainment, amusement or a hobby. For others online games signify an opportunity to relax, an escape from a tedious routine. Others think of these games as technologies that allow them to interact and socialize, while competing, with many other gamers all over the world. Others simply consider these games status symbols obtained through their purchasing power in the market. Others even confer to these devices emotional meanings resulting from nostalgia and memories. In short, different people attach different meanings to multiplayer online games and like technologies.

Meanings are, of course, embodiments of culture. Multiplayer online games stand as a promise of fun, the promise to provide entertainment and amusement. This promise in turn is part of a larger one, the promise of general liberty and prosperity—the very promise that inaugurated modernity. And both, liberty and prosperity are core values of most Western culture, but especially to American culture. Multiplayer online games embody those values. And the practice of gaming online with multiple players also reflects and embodies those values. These games allow us to play anywhere a computer or game console with access to the Internet is available.

The social meanings of technology are social in the sense that these meanings are collective, not individual constructions and representations. The meanings given to any technology are also social in the sense that they are contingent, which means that the social meanings of technology vary across time and space. One can find variations across different historical moments and one can also find cross-cultural variations in the meaning given to any technology.

A technology can also be examined or interpreted in terms of its cultural horizon. The cultural horizon refers to the set of assumptions about social values that inform and determine the design of technology (Feenberg 1995). Put differently, it refers to the culturally general assumptions that form the often unquestioned background to every aspect of social life, including technology design, development and use.

Today, and especially when it comes to technology, rationalization, is our modern cultural horizon. The essence of the rationalization process is the increasing tendency by social actors to the use of knowledge, especially scientific knowledge, in the context of interpersonal relationships, with the aim of achieving greater control of the world around them. Technology is often thought, and even designed, as a mean to obtain greater control of the world around us, including social life.

As mentioned earlier coastal defense structures, for instance, are entrenched in and embody the application of scientific expertise and rational techniques to a non-science context, the management of flooding. To the extent that these technologies are designed to achieve greater control of flooding they are then embedded in modern rationality.

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
what is biological synthesis of nanoparticles
Sanket Reply
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!

Source:  OpenStax, Civis project - uprm. OpenStax CNX. Nov 20, 2013 Download for free at http://cnx.org/content/col11359/1.4
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Civis project - uprm' conversation and receive update notifications?