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Let’s consider another example: multiplayer online games. People give different meanings to these games. For some people, especially young people, these games denote entertainment, amusement or a hobby. For others online games signify an opportunity to relax, an escape from a tedious routine. Others think of these games as technologies that allow them to interact and socialize, while competing, with many other gamers all over the world. Others simply consider these games status symbols obtained through their purchasing power in the market. Others even confer to these devices emotional meanings resulting from nostalgia and memories. In short, different people attach different meanings to multiplayer online games and like technologies.

Meanings are, of course, embodiments of culture. Multiplayer online games stand as a promise of fun, the promise to provide entertainment and amusement. This promise in turn is part of a larger one, the promise of general liberty and prosperity—the very promise that inaugurated modernity. And both, liberty and prosperity are core values of most Western culture, but especially to American culture. Multiplayer online games embody those values. And the practice of gaming online with multiple players also reflects and embodies those values. These games allow us to play anywhere a computer or game console with access to the Internet is available.

The social meanings of technology are social in the sense that these meanings are collective, not individual constructions and representations. The meanings given to any technology are also social in the sense that they are contingent, which means that the social meanings of technology vary across time and space. One can find variations across different historical moments and one can also find cross-cultural variations in the meaning given to any technology.

A technology can also be examined or interpreted in terms of its cultural horizon. The cultural horizon refers to the set of assumptions about social values that inform and determine the design of technology (Feenberg 1995). Put differently, it refers to the culturally general assumptions that form the often unquestioned background to every aspect of social life, including technology design, development and use.

Today, and especially when it comes to technology, rationalization, is our modern cultural horizon. The essence of the rationalization process is the increasing tendency by social actors to the use of knowledge, especially scientific knowledge, in the context of interpersonal relationships, with the aim of achieving greater control of the world around them. Technology is often thought, and even designed, as a mean to obtain greater control of the world around us, including social life.

As mentioned earlier coastal defense structures, for instance, are entrenched in and embody the application of scientific expertise and rational techniques to a non-science context, the management of flooding. To the extent that these technologies are designed to achieve greater control of flooding they are then embedded in modern rationality.

Questions & Answers

where we get a research paper on Nano chemistry....?
Maira Reply
nanopartical of organic/inorganic / physical chemistry , pdf / thesis / review
Ali
what are the products of Nano chemistry?
Maira Reply
There are lots of products of nano chemistry... Like nano coatings.....carbon fiber.. And lots of others..
learn
Even nanotechnology is pretty much all about chemistry... Its the chemistry on quantum or atomic level
learn
Google
da
no nanotechnology is also a part of physics and maths it requires angle formulas and some pressure regarding concepts
Bhagvanji
hey
Giriraj
Preparation and Applications of Nanomaterial for Drug Delivery
Hafiz Reply
revolt
da
Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
ya I also want to know the raman spectra
Bhagvanji
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
yes that's correct
Professor
I think
Professor
Nasa has use it in the 60's, copper as water purification in the moon travel.
Alexandre
nanocopper obvius
Alexandre
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
if virus is killing to make ARTIFICIAL DNA OF GRAPHENE FOR KILLED THE VIRUS .THIS IS OUR ASSUMPTION
Anam
analytical skills graphene is prepared to kill any type viruses .
Anam
Any one who tell me about Preparation and application of Nanomaterial for drug Delivery
Hafiz
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
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Source:  OpenStax, Civis project - uprm. OpenStax CNX. Nov 20, 2013 Download for free at http://cnx.org/content/col11359/1.4
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