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Let’s consider another example: multiplayer online games. People give different meanings to these games. For some people, especially young people, these games denote entertainment, amusement or a hobby. For others online games signify an opportunity to relax, an escape from a tedious routine. Others think of these games as technologies that allow them to interact and socialize, while competing, with many other gamers all over the world. Others simply consider these games status symbols obtained through their purchasing power in the market. Others even confer to these devices emotional meanings resulting from nostalgia and memories. In short, different people attach different meanings to multiplayer online games and like technologies.

Meanings are, of course, embodiments of culture. Multiplayer online games stand as a promise of fun, the promise to provide entertainment and amusement. This promise in turn is part of a larger one, the promise of general liberty and prosperity—the very promise that inaugurated modernity. And both, liberty and prosperity are core values of most Western culture, but especially to American culture. Multiplayer online games embody those values. And the practice of gaming online with multiple players also reflects and embodies those values. These games allow us to play anywhere a computer or game console with access to the Internet is available.

The social meanings of technology are social in the sense that these meanings are collective, not individual constructions and representations. The meanings given to any technology are also social in the sense that they are contingent, which means that the social meanings of technology vary across time and space. One can find variations across different historical moments and one can also find cross-cultural variations in the meaning given to any technology.

A technology can also be examined or interpreted in terms of its cultural horizon. The cultural horizon refers to the set of assumptions about social values that inform and determine the design of technology (Feenberg 1995). Put differently, it refers to the culturally general assumptions that form the often unquestioned background to every aspect of social life, including technology design, development and use.

Today, and especially when it comes to technology, rationalization, is our modern cultural horizon. The essence of the rationalization process is the increasing tendency by social actors to the use of knowledge, especially scientific knowledge, in the context of interpersonal relationships, with the aim of achieving greater control of the world around them. Technology is often thought, and even designed, as a mean to obtain greater control of the world around us, including social life.

As mentioned earlier coastal defense structures, for instance, are entrenched in and embody the application of scientific expertise and rational techniques to a non-science context, the management of flooding. To the extent that these technologies are designed to achieve greater control of flooding they are then embedded in modern rationality.

Questions & Answers

what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
yes that's correct
I think
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Civis project - uprm. OpenStax CNX. Nov 20, 2013 Download for free at http://cnx.org/content/col11359/1.4
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