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Required Sample Size (90%) Required Sample Size (95%) Tolerance Level
1691 2401 2%
752 1067 3%
271 384 5%
68 96 10%

This table is designed to show the maximum sample size required at different levels of confidence given an assumed p= 0.5 and q=0.5 as discussed above.

The acceptable error, called tolerance in the table, is measured in plus or minus values from the actual proportion. For example, an acceptable error of 5% means that if the sample proportion was found to be 26 percent, the conclusion would be that the actual population proportion is between 21 and 31 percent with a 90 percent level of confidence if a sample of 271 had been taken. Likewise, if the acceptable error was set at 2%, then the population proportion would be between 24 and 28 percent with a 90 percent level of confidence, but would require that the sample size be increased from 271 to 1,691. If we wished a higher level of confidence, we would require a larger sample size. Moving from a 90 percent level of confidence of a 95 percent level at a plus or minus 5% tolerance requires changing the sample size from 271 to 384. A very common sample size often seen reported in political surveys is 384. With the survey results it is frequently stated that the results are good to a plus or minus 5% level of “accuracy”.

Suppose a mobile phone company wants to determine the current percentage of customers aged 50+ who use text messaging on their cell phones. How many customers aged 50+ should the company survey in order to be 90% confident that the estimated (sample) proportion is within three percentage points of the true population proportion of customers aged 50+ who use text messaging on their cell phones.

From the problem, we know that the acceptable error, e , is 0.03 (3%=0.03) and z α 2 z 0.05 = 1.645 because the confidence level is 90%. The acceptable error, e , is the difference between the actual proportion p , and the sample proportion we expect to get from the sample.

However, in order to find n , we need to know the estimated (sample) proportion p ′. Remember that q ′ = 1 – p ′. But, we do not know p ′ yet. Since we multiply p ′ and q ′ together, we make them both equal to 0.5 because p q ′ = (0.5)(0.5) = 0.25 results in the largest possible product. (Try other products: (0.6)(0.4) = 0.24; (0.3)(0.7) = 0.21; (0.2)(0.8) = 0.16 and so on). The largest possible product gives us the largest n . This gives us a large enough sample so that we can be 90% confident that we are within three percentage points of the true population proportion. To calculate the sample size n , use the formula and make the substitutions.

n = z 2 p q e 2 gives n = 1.645 2 ( 0.5 ) ( 0.5 ) 0.03 2 = 751.7

Round the answer to the next higher value. The sample size should be 752 cell phone customers aged 50+ in order to be 90% confident that the estimated (sample) proportion is within three percentage points of the true population proportion of all customers aged 50+ who use text messaging on their cell phones.

Try it

Suppose an internet marketing company wants to determine the current percentage of customers who click on ads on their smartphones. How many customers should the company survey in order to be 90% confident that the estimated proportion is within five percentage points of the true population proportion of customers who click on ads on their smartphones?

271 customers should be surveyed.Check the Real Estate section in your local

Questions & Answers

what is variations in raman spectra for nanomaterials
Jyoti Reply
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Crow Reply
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RAW Reply
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Damian
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Professor
I think
Professor
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Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
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LITNING Reply
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LITNING
scanning tunneling microscope
Sahil
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Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
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what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
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?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
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Adin
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Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
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research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
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what does nano mean?
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nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
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absolutely yes
Daniel
how did you get the value of 2000N.What calculations are needed to arrive at it
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Source:  OpenStax, Introductory statistics. OpenStax CNX. Aug 09, 2016 Download for free at http://legacy.cnx.org/content/col11776/1.26
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