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Introduction to moral exemplars

Through the activities of this module you will learn to balance cautionary tales in business and professional ethics with new stories about those who consistently act in a morally exemplary way. While cautionary tales teach us what to avoid, narratives from the lives of moral exemplars show us how to be good. A study of moral best practices in business and professional ethics shows that moral exemplars exhibit positive and learnable skills. This module, then, looks at moral exemplars in business and the professions, outlines their outstanding accomplishments, and helps you to unpack the strategies they use to overcome obstacles to doing good.

You will begin by identifying outstanding individuals in business and associated practices who have developed moral "best practices." Your task is look at these individuals, retell their stories, identify the skills that help them do good, and build a foundation for a more comprehensive study of virtue in occupational and professional ethics.

Moral exemplar terms

    Moral exemplar

  • An individual who demonstrates outstanding moral conduct often in the face of difficult or demanding circumstances. (Beyond the “call of duty”Your first item here
  • Often moral exemplars perform actions that go beyond what is minimal, required, ordinary, or even extra-ordinary.
  • Moral exemplars perform actions that are "above and beyond the call of duty."
  • Most important, they perform these actions repeatedly across a career or even a lifetime. In some way, their exemplary conduct has become "second nature."


  • "A supererogatory act is an act that is beyond the call of duty. It is something that is morally good to do but not obligatory. Examples of supererogatory acts are donating blood, volunteering on a rape crisis hotline, babysitting (without accepting recompense) a friend’s two-year old triplets for the afternoon, or throwing oneself on a live hand grenade in order to save one’s buddies’ lives." (Baron, 1997: 614)
  • Baron's definition (found in the Encyclopedia of Business Ethics) captures how the supererogatory occupies a moral space well above that of the minimally decent or even the ordinary.Your second item here. Supererogatory actions are outstanding, extra-ordinary, and exemplary in both moral and practical senses.
  • Urmsom, a moral philosopher, remarks how the supererogatory has been neglected (up to the mid-twentieth century) by moral philosophy, dominated as it was in the previous century by the debate between Utilitarianism and Deontology.
  • Two quotations from Urmson show this clearly: (1) “But it does seem that these facts have been neglected in their general, systematic accounts of morality. It is indeed easy to see that on some of the best-known theories there is no room for such facts” (Urmson, 1958, p. 206). (2) “[s]imple utilitarianism, Kantianism, and intuitionism, then, have no obvious theoretical niche for the saint and the hero” (Urmson, 1958: 207).
  • Baron, M. (1997). “Supererogation”, Blackwell Encyclopedic Dictionary of Business Ethics, Patricia H. Werhane and R. Edward Freeman, eds., New York: Blackwell: 614-7.
  • Urmson, J.O. (1958). “Saints and Heroes.” Essays in Moral Philosophy, A.I. Melden, ed., Seattle: University of Washington Press: 198-216.

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
what is biological synthesis of nanoparticles
Sanket Reply
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Source:  OpenStax, The environments of the organization. OpenStax CNX. Feb 22, 2016 Download for free at http://legacy.cnx.org/content/col11447/1.9
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