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Talk of a "crisis in art history publishing" is not new, according to several of the sources interviewed. Onerecalled a symposium held ten years ago on "The Death of the Monograph," but agreed that opportunities to publish monographshave nonetheless continued to decline since then. There was also general agreement that the current crisis in art history publishingis more than just a part of the general crisis in scholarly publishing, due to the additional costs associated with publishingin this field.

The economic downturn of 2001-04 factored strongly into the decline of opportunities to publish in arthistory, according to one source. University presses, in particular, were hurt because these pressures coincided withcorresponding cutbacks in university library budgets. The policies set by deans and provosts exacerbated the problem, she continued,because at the same time that library budgets were being cut (thus driving down the market for scholarly monographs), administratorscontinued to set challenging criteria for achieving tenure, such as the publication of two books.

The humanities were disproportionately affected by these economic changes, while the sciences tended to bebetter positioned to continue to bring money into universities. This led some presses, according to this source, to begin thinkingabout university disciplines as A-list, B-list, or C-list departments insofar as the marketability of scholarly publicationswas concerned. Art history publishing, needless to say, was not considered an A-list department.

In addition, university presses may have "over-published" during the 1990s, further contributing to thecurrent sense of crisis in art history publishing by setting expectations for expansion that could not be maintained. Alsoduring the decade, books ballooned to as much as 50 percent longer than they were in the 1980s, according to one source. Another addedthat, up until about 1995, the trend in art history publishing was mostly monographic, with black and white images. The typical workin the field tended to be "text-heavy." Since 1995, though, there have been more exhibition catalogues, more trade art history booksand more color in scholarly monographs. As a result, the expectations of art history scholars have changed. They now want orexpect lavish four-color treatment for their scholarly monographs.

Art history publishers are dealing with substantial economic changes. One source said that single-authormonograph sales to libraries used to be in the 800 to 900 range. But now the press is happy to get 300, mostly to universities withstrong art history departments. To break even on a title requires sales of at least 2000 copies and price becomes an issue. Nowadays,she says, single-author monographs never meet the break-even point.

Another source said that publishers used to expect sales of about 600 to 700 copies of art-related titles tolibraries. In addition, she said, books could be priced relatively high, as a way to support an art publishing program. Sales tolibraries today, though, are down to about 100 to 150. In terms of total sales, 1200 to 1500 copies would be considered break-eventoday, whereas the press used to talk in terms of 2000 copies as the break-even point.

Questions & Answers

what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
How can I make nanorobot?
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
how can I make nanorobot?
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, The state of scholarly publishing in the history of art and architecture. OpenStax CNX. Sep 22, 2006 Download for free at http://cnx.org/content/col10377/1.2
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