<< Chapter < Page Chapter >> Page >

Now bring your own example of an advertisement to school.

It must have both words and pictures.

Paste the advertisement in your module below.

Point out the different aspects of the advertisement by labelling them.

The purpose of an advertisement is to convince the person reading it, to buy the product. In the process of convincing people to buy their products, some advertisers sometimes distort the truth.

Consumers need to distinguish between FACT and OPINION in advertisements.

Let us look at the following:

  • A fact is something that cannot be changed e.g. A dog has four legs.
  • An opinion is something that is one person’s view only. E.g. That painting is beautiful. (Another person may disagree.)

Which of the following are fact and which are opinion :

  1. Mrs White has moved in next door.
  2. She has lovely furniture.

3. Her three dogs are big.

4. They are very playful.

5. She has many children.

6. I shall invite her to tea.

7. I am a good neighbour.

Janine and Tom are planning their wedding celebration feast. Not only does the bride want to look perfect from tip to toe, but they both want their guests to enjoy themselves.

They have consulted a number of advertisements. Find TWO advertisements, one dealing with bridal outfits and the wedding ceremony, and one dealing with catering for weddings. Now, try to analyse them according to the following:

Advertisement One:

Complete the following table by filling in the required information from Advertisement One.

Product advertised
Manufacturing Company
Targeted Customer
Logo (describe it shortly in words)
Outstanding Feature
Identify any negative aspect about these products?

Find three facts and three opinions in this advertisement.

Facts Opinions

Advertisement Two:

Make a list of all the positive aspects of this product.

Say if the following statements are true or false . Give a quotation that proves your answer correct.

Find three facts and three opinions in this advertisement.

Facts Opinions


LO 3
reading and viewingThe learner will be able to read and view for information and enjoyment, and respond critically to the aesthetic, cultural and emotional values in texts.
We know this when the learner:
3.1 reads a text (fiction or non-fiction);
3.3 reads and responds to social texts;
3.4 reads for information:3.4.3 summarises information;
3.5 analysis photographs in texts (e.g. advertisements and newspapers).



Before learners read the comprehension, determine their pre-knowledge of Youth Day through discussion.

  1. Police were shooting pupils.
  2. They protested against the inferior education which African learners were subjected to by the government forces.
  3. These served as obstacles so that the police could not go into Soweto.
  4. The adults supported them. They appreciated it.
  5. They were waiting for freedom from Apartheid,
  6. Tarred roads; bigger houses; block of flats
  7. It is dirty. People are unemployed. People are poor.
  8. Empower the youth in tourism and life skills.
  9. “Freedom was as distant as the moon”
  10. Nelson Mandela; Desmond Tutu
  11. F.W.de Klerk and Albert Luthuli


Places where advertisement can be found: magazines; television; radio; billboards at stations; bus stops; litter bins etc.

Fact / Opinion

1. fact 2. opinion 3. fact 4. fact

5. opinion 6. fact 7. opinion

Advertisement One.

They need to fill in the form according to the advertisement they have brought with them, and also to identify the facts and the opinions, but be ready to show you the copy for proof.

Product advertised
Manufacturing Company
Targeted Customer
Logo (describe it shortly in words)
Outstanding Feature
Can you identify any negative aspect about these products?

Advertisement two:

They also need to identify the facts and opinions

Questions & Answers

what are the factors effecting demand sedule
Kalimu Reply
we should talk about more important topics, you can search it on Google n u will find your answer we should try to focus on how we can improve our society using economics
ways of improving human capital
kelly Reply
what is human capital
Capital can be defined as man made assets use in production .
What is the differences between central Bank And Commercial Bank ?. 2 for each
Two types of bank clearing house.
what are the most durable assets of a bank
What is Opportunity Cost?
Cephas Reply
may be defined as expression of cost in terms of forgone alternative.
Helloo, im new, can i get to know more?
Saniya Reply
You ask questions on any topics you find difficult.
What is opportunity cost?
is price elasticity of demand the same as elasticity of demand
Favour Reply
not really
i hope everyone be ok
please explain
explanations please
price elasticity of demand is the reaction of customers /demand to price changes(increase or decrease) elasticity of demand is the reaction of prices brought about by the change in demand
thank you
state the laws of demand and supply
dd: when price rises demand decreases whereas when price reduces dd rises ss: when ss rises the price rises and when ss decreases price also reduces. There is a positive relationship
Draw a demand curve graph
though price elasticity and elasticity are used interchangeably, the demand can respond to income changes and prices of related goods as well.
explain the difference between merit goods and public goods and show why it is possible for profit to be made in the supply of one of these types of good but not the other
Public goods are defined as products where, for any given output, consumption by additional consumers does not reduce the quantity consumed by existing consumers. Merit goods are, for example, education and to some extent the health-care. They are provided by state as "good for you".
The ladies are doing much better than the men
what happens when there is a shift in demand curve?
What is Specialization ? Explain in detail
any one ?
specialisation is a method of production whereby an entity focuses on the production of a limited scope of goods to gain a greater degree of efficiency.
It's ok
No. price elasticity of demand refers to the manna in which price of good demanded fluctuate mean while elasticity of demand explains the way consumer change in their willingness as they plan or purchase a good
diffirence between demand and supply
what is economic
Seray Reply
It is a social science which studies human behavior as a relationship between ends and scarce which have alternative uses
what is norminal wage
Demba Reply
is the wages measured in money as distinct from actual purchasing power
what is demand curve
Azeez Reply
this is a curve that slop downward from left to rich
different between capital and wealth
Samuel Reply
Wealth refers to the amount of asset you have, while, capital is the amount of cash money you have with you now and willing to invest in any business.
What is scale of reference?
Finda Reply
What is monopoly?
It is the control of market by single seller or producer
the exclusive possession or control of the supply or trade in a commodity or services
what is scarcity
Bonny Reply
scarcity means that the resources which we can produce goods and services relatives to wants for them.
what is demand
Sophia Reply
demand means that's good demand according to your needs is called demand
needs of people ar called demand
what's the difference between opportunity cost and production possibility curve?
apportunity cost means a goods which can be replace by other goods without any ease of saticfaction
different between capital and wealth
apportunity cost means the profit lose when one alternative is selected over other
what is economocs
Bonny Reply
Economics is a science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.
It deals with making choices in the face of scarcity
what is perfect complements?
Bilal Reply
explain the return to scale with the help of mathematical expression
what is scarcity
difference between fixed policy and monetary policies
Doris Reply
A soccer field is a rectangle 130 meters wide and 110 meters long. The coach asks players to run from one corner to the other corner diagonally across. What is that distance, to the nearest tenths place.
Kimberly Reply
Jeannette has $5 and $10 bills in her wallet. The number of fives is three more than six times the number of tens. Let t represent the number of tens. Write an expression for the number of fives.
August Reply
What is the expressiin for seven less than four times the number of nickels
Leonardo Reply
How do i figure this problem out.
how do you translate this in Algebraic Expressions
linda Reply
why surface tension is zero at critical temperature
I think if critical temperature denote high temperature then a liquid stats boils that time the water stats to evaporate so some moles of h2o to up and due to high temp the bonding break they have low density so it can be a reason
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
Crystal Reply
. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
Chris Reply
Difference between extinct and extici spicies
Amanpreet Reply
While the American heart association suggests that meditation might be used in conjunction with more traditional treatments as a way to manage hypertension
Beverly Reply
Researchers demonstrated that the hippocampus functions in memory processing by creating lesions in the hippocampi of rats, which resulted in ________.
Mapo Reply
The formulation of new memories is sometimes called ________, and the process of bringing up old memories is called ________.
Mapo Reply
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!

Source:  OpenStax, English first additional language grade 8. OpenStax CNX. Sep 11, 2009 Download for free at http://cnx.org/content/col11042/1.1
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'English first additional language grade 8' conversation and receive update notifications?